Seller Activation Executive (1 years course)

Seller Activation Executive click here

Brief Job Description
This individual acts as a bridge between the e-commerce marketplace and the seller fraternity. He/she is
responsible for profiling, interacting and acquiring new sellers in the market and thereafter, onboarding
them to the e-commerce marketplace. In addition, he/she is also responsible for managing the already
onboarded/existing sellers through query resolution and/or any other issues they may face.

Personal Attributes
The individual needs to be physically fit to fulfill jobs efficiently and mentally balanced to motivate
himself/herself to deal with unexpected situations, if any. He/she should have service orientation and
strong interpersonal skills.

Conduct profiling and acquisition of sellers based on business requirement
Description
This unit deals in sub tasks that list knowledge and skills required in order to be able to profile and acquire sellers effectively.

Elements and Performance Criteria
Profiling and identifying sellers
To be competent, the user/individual on the job must be able to:
PC1. study the market to be able to identify new sellers
PC2. study the prospective seller base based on product categories in the marketplace

Pitching business proposition to sellers
To be competent, the user/individual on the job must be able to:
PC3. set targets to approach, explain and register sellers
PC4. communicate advantages and benefits about the online platform to sellers
PC5. match offer proposition with prospective clients (sellers)
PC6. create relevant proposals entailing all required details about business

Registration of sellers on the portal and getting the documentation process successfully completed
To be competent, the user/individual on the job must be able to:
PC7. identify prospective sellers for the organization
PC8. identify critical elements of seller registration
PC9. follow the process and documentation required for registration as per the company
standards

PC10. list down key elements of knowledge to be passed on to the sellers
PC11. explain the documentation requirement and registration process to seller for undertaking
business
PC12. ensure accurate and timely completion of documentation process

New and improved selling tactics with an eye on market trends
To be competent, the user/individual on the job must be able to:
PC13. keep abreast of international operating standards for benchmarking
PC14. know about success stories of comparative organizations
PC15. work on self to get better at business development, selling skills, negotiation skills and
customer service orientation
PC16. attend regular training programs to keep self updated on technology platform enhancements

Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. offers from the organization

KU2. processes of the organization
KU3. advantages and benefits that can be offered to the sellers
KU4. knowledge of processes involved in the business
KU5. showcasing positives of the business proposition while pitching to the sellers

Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. create proposals for registration
GS2. collate simple data when required
GS3. read and understand registration process documents
GS4. read and understand information on the technology platform / portal
GS5. follow instructions accurately

GS6. communicate with internal and external customers to complete seller acquisition
GS7. use gestures or simple words to communicate where language barriers exist
GS8. display courteous behaviour at all times
GS9. make appropriate decisions within the purview of responsibilities of the job role
GS10. prepare a beat plan to visit targeted sellers

GS11. plan and oraganize seller meetings through weekly calendaring
GS12. build customer (seller) relationships and use customer centric approach
GS13. identify problems immediately and take up solutions quickly to resolve delays
GS14. think through the problem, evaluate the possible solution(s) and adopt an optimum /best
possible solution(s)

GS15. interpret and infer data
GS16. break down complex problems into single and manageable components within his/her area
of work

GS17. apply, analyze, and evaluate the information gathered from observation, experience,
reasoning, or communication, as a guide to thought and action

Update the sellers on product promotions and orient them on operating the technology platform
Description
This unit is about understanding the products and processes that are critical for successful seller
activations

Elements and Performance Criteria
Orienting the sellers on operating the technology platform / portal
To be competent, the user/individual on the job must be able to:
PC1. know and understand the critical aspects of the online portal
PC2. orient and train sellers on the elements of portal operation and seller panel
PC3. troubleshoot simple issues that sellers face while operating the technology platform
PC4. help and guide seller in uploading new products
PC5. assist sellers in order processing, packaging and shipping procedures

Evaluating and updating sellers on promotions
To be competent, the user/individual on the job must be able to:
PC6. keep abreast about existing promotions
PC7. evaluate promotions and advise the advantages that sellers can derive from the promotions
PC8. ensure seller receives advantages and dues as per contract

PC9. update self about upcoming promotions and technology applications
PC10. help seller plan his work as per business information received
PC11. suggest and guide new sellers about how to grow business online
PC12. give promotional offers on high-end brands and bulk offers on small brands

Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. basic portal operations
KU2. promotions being offered
KU3. contractual norms with sellers
KU4. basic mathematical skills
KU5. evaluation of advantages and benefits of the promotions and business opportunity

Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. document advantages and benefits of promotions
GS2. collate simple data when required

GS3. read and understand information on the technology platform / portal
GS4. follow instructions accurately
GS5. communicate with sellers to orient them on the technology platform
GS6. communicate with sellers to educate them about promotions
GS7. use gestures or simple words to communicate where language barriers exist
GS8. display courteous behavior at all times

GS9. make appropriate decisions within the purview of responsibilities of the job role
GS10. make a beat plan to visit targeted sellers
GS11. plan and organize seller meetings through weekly calendaring
GS12. prepare work plans for the seller
GS13. build customer (seller) relationships and use customer centric approach
GS14. identify problems immediately and take up solutions quickly to resolve delays
GS15. think through the problem, evaluate the possible solution(s) and adopt an optimum /best
possible solution(s)

GS16. interpret and infer data
GS17. break down complex problems into single and manageable components within his/her area
of work
GS18. apply, analyze, and evaluate the information gathered from observation, experience,
reasoning or communication, as a guide to thought and action

Execute daily operational activities to enhance business and improve seller satisfaction
Description
This unit is about planning and executing daily operational activities to enhance business performance and improve seller satisfaction.

Scope
The scope covers the following :
Daily operational activities of a seller activation executive
Elements and Performance Criteria
Daily operational activities of a seller activation executive
To be competent, the user/individual on the job must be able to:
PC1. ensure complete tracking of seller listing on the portal

PC2. complete seller training about processes, guidelines and panels to targeted sellers
PC3. address seller queries and resolve concerns/issues, if any
PC4. monitor and achieve targets in terms of seller registration
PC5. collect, collate and share seller feedback with management
PC6. use MIS reporting

PC7. conduct webinars and exhibitions for sellers
PC8. manage the payment cycle for sellers

Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. work processes
KU2. products/services/promotions
KU3. individual sales targets
KU4. MIS formats for reporting
KU5. tracking sales on portals

Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. write MIS reports intelligibly
GS2. collate simple data when required
GS3. read and understand process documents

GS4. read and understand information on the technology platform / portal
GS5. read and interpret sales targets
GS6. follow instructions accurately

GS7. communicate with internal and external stakeholders to execute operational activities
GS8. gestures or simple words to communicate where language barriers exist
GS9. display courteous behaviour at all times
GS10. resolve customer queries and concerns

GS11. make appropriate decisions within the purview of responsibilities of the job role
GS12. make a plan to achieve set targets
GS13. plan and organize seller meetings through weekly calendaring
GS14. build customer (seller) relationships and use customer centric approach
GS15. identify problems immediately and take up solutions quickly to resolve delays
GS16. think through the problem, evaluate the possible solution(s) and adopt an optimum /best
possible solution(s)

GS17. interpret and infer data
GS18. break down complex problems into single and manageable components within his/her area
of work

GS19. collect, collate and share customer (seller) feedback
GS20. apply, analyze, and evaluate the information gathered from observation, experience,
reasoning, or communication, as a guide to thought and action

Build relationships with new sellers and strengthen relationships with existing sellers
Description
This unit deals in sub tasks that explain how to build and maintain relationship with customers to enhance
profitability of the organization.

Elements and Performance Criteria
Smooth and error-free processing of seller registration documents
To be competent, the user/individual on the job must be able to:
PC1. complete all required processes from registration to onboarding to ensure smooth and
complete handover of the seller to account manager

PC2. help build healthy relationships between seller and account manager
Induction of new sellers to the organization
To be competent, the user/individual on the job must be able to:
PC3. ensure induction material is complete in all respects
PC4. take feedback on the material and incorporate the same

PC5. train and orient sellers about the processes, guidelines, and panels
PC6. address all seller queries and resolving concerns and issues, if any
PC7. suggest and guide sellers about how to grow their business online
PC8. train sellers on all documentation and reporting processes as per company policy

Post sales services for existing sellers in the organization
To be competent, the user/individual on the job must be able to:
PC9. identify the list of existing sellers who have come from different mediums
PC10. understand the background of the seller accounts
PC11. understand and interpret seller queries
PC12. suggest solutions to address the identified queries
PC13. help manage and grow their businesses

Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. products and processes
KU2. sellers and ways to connect with them
KU3. key account management
KU4. local language
KU5. basic offerings by sellers elsewhere
KU6. induction programs what, how and why of the induction program

Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. complete all registration related documents
GS2. document feedback from the sellers
GS3. collate simple data when required
GS4. read and understand process documents, training manuals
GS5. read and understand information on the technology platform / portal
GS6. follow instructions accurately

GS7. communicate with customers to effectively understand and address their queries
GS8. use gestures or simple words to communicate where language barriers exist
GS9. display courteous behaviour at all times
GS10. make appropriate decisions within the purview of responsibilities of the job role
GS11. plan smooth induction of new sellers

GS12. to plan and oraganize seller meetings through weekly calendaring
GS13. build customer (seller) relationships and use customer centric approach
GS14. identify problems immediately and take up solutions quickly to resolve delays
GS15. think through the problem, evaluate the possible solution(s) and adopt an optimum /best
possible solution(s)

GS16. provide timely solutions to sellers queries and concerns
GS17. interpret and infer seller data
GS18. break down complex problems into single and manageable components within his/her area
of work

GS19. apply, analyze, and evaluate the information gathered from observation, experience,
reasoning, or communication, as a guide to thought and action

Study the market and competition to improve business performance
Description
This unit deals in studying and having up-to-date market and competition information to increase seller
acquisition.

Elements and Performance Criteria
Study services being offered by competitors
To be competent, the user/individual on the job must be able to:
PC1. study competitors services and their work in the area of seller activation
PC2. seek information about their market share, sales and revenue figures
PC3. seek information on their strengths and weaknesses

PC4. seek information on any new strategies/service offerings provided by competitors
Collect and feed data on market and competition information to improve business performance
To be competent, the user/individual on the job must be able to:
PC5. identify offers/schemes that work, based on competitor study
PC6. work in tandem with marketing team to help create new schemes for acquisition and
maintenance of sellers

PC7. collect seller feedback and provide valuable inputs to reporting manager/ business partners
PC8. identify live sellers on other websites and pitch to them

Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. other competitor firms/companies in the market
KU2. offers/schemes of his/her organization
KU3. offers/schemes of competitor firms/companies
KU4. competitor websites

KU5. performance of offers/schemes
KU6. operating websites to identify business partners

Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. collate simple data when required
GS2. read and understand market and competitor information
GS3. follow instructions accurately
GS4. communicate with internal and external customers to seek required information

GS5. use gestures or simple words to communicate where language barriers exist
GS6. display courteous behaviour at all times
GS7. make appropriate decisions within the purview of responsibilities of the job role
GS8. plan on ways to seek information from market and competition
GS9. plan and organize meetings with concerned stakeholders to derive necessary information

GS10. record seller feedback on processes and suggest improvements in case of gaps
GS11. identify problems immediately and take up solutions quickly to resolve delays
GS12. think through the problem, evaluate the possible solution(s) and adopt an optimum /best
possible solution(s)

GS13. analyse, interpret and infer data
GS14. break down complex problems into single and manageable components within his/her area
of work
GS15. apply, analyze, and evaluate the information gathered from observation, experience,
reasoning, or communication, as a guide to thought and action