udaan project, the Special Industry Initiative (SII) for J&K is funded by Ministry of Home Affairs and implemented by National Skill Development Corporation (NSDC). The programme is a part of the overall initiative for addressing economic issues in J&K. While steps are being taken by the State and Central Government to revive economic activity in J&K, Udaan programme is a special initiative to address the needs of the educated unemployed in J&K. Udaan program is focused on youth of Jammu & Kashmir (J&K) who are graduate, post graduate and three year diploma engineers. The aim is to provide skills and job opportunities to the youth. Simultaneously, the aim is also to provide exposure to corporate India towards the rich talent pool available in J&K. The target was to reach out to 40,000 youth in J&K over a period of 5 years. It was observed that youth from J&K were unable to find employment in many companies as either they were unaware of the opportunity in the companies or the companies were unaware of the talent pool that existed in J&K. The principal focus of the Udaan programme is to create an ecosystem that would bridge this gap. The Udaan programme is designed to encourage corporates to travel to J&K meet with the youth and hire aspiring youth in J&K who wish to explore the opportunity to work with corporates. Udaan provides a framework of support to the youth to travel, undergo training in firms and transit to work.Udaan has two objectives
udaan project is a Special Industry Initiative for Jammu & Kashmir in the nature of partnership between the corporates of India and Ministry of Home Affairs and implemented by National Skill Development Corporation. The programme aims to provide skills training and enhance the employability of unemployed youth of J&K. The Scheme covers graduates, post graduates and three year engineering diploma holders. It has two objectives:
(i) To provide an exposure to the unemployed graduates to the best of Corporate India;
- (ii) To provide Corporate India, an exposure to the rich talent pool available in the State.
The key stakeholders are:
- Ministry of Home Affairs (MHA) – Chief Benefactors
- State Government (Jammu & Kashmir)
- Corporates – Training Partners
- Implementation Agency (IA) NSDC
The Scheme aims to cover 40,000 youth of J&K over a period of five years and Rs. 750 crore has been earmarked for implementation of the scheme over a period of five years to cover other incidental expenses such as travel cost, boarding and lodging, stipend and travel and medical insurance cost for the trainees and administration cost. Further corporates are eligible for partial reimbursement of training expense incurred for the candidates who have been offered jobs.
- Background of udaan project
Based on the recommendation of the Expert Group constituted by the Prime Minister
under the chairmanship of Dr. C. Rangarajan, the Government of India launched the
Scheme Special Industry Initiative for Jammu & Kashmir in the nature of partnership
between the corporates of India and Ministry of Home Affairs. The corporates, in course
of implementation of the Scheme, encountered several difficulties such as duration of
training, payment mechanism, rigidity in the apportionment of different components of
training cost etc. The Committee of Secretaries deliberated on the issue. Based on the
recommendations of the Committee of Secretaries and the feedback from other
agencies, Cabinet Committee on Economic Affairs (CCEA) in its meeting held on
24.1.2013 approved proposal for revision in the norms for the Scheme. The guideline
for implementation of the Scheme is issued as follows:
- Name, Extent & Operation
(i) The Scheme shall be known as Special Industry Initiative for J&K christened as
SII, J&K and will be titled as „Udaan‟.
(ii) The scheme is extended to only the State of Jammu & Kashmir which has
commenced into operation from 07.11.2011.
The programme aims to provide skills training and enhance the employability of
unemployed youth of J&K. The Scheme will cover graduates, post graduates,
professional degree holders and three year engineering diploma holders. It has two
(i) To provide an exposure to the unemployed graduates to the best of Corporate
(ii) To provide Corporate India, an exposure to the rich talent pool available in the
In this Guidelines, unless the context otherwise requires-
(i) Government means Ministry of Home Affairs (MHA).
(ii) State Government means Government of Jammu & Kashmir.
(iii) Corporate mean an affiliation, alliance, association, business, company,
concern, trust registered under Law and which can sue or be sued.
(iv) Public Sector Undertakings (PSUs) – Such corporate or legal entities created or
controlled by Government of India to undertake commercial activities,
(v) Training means acquisition of knowledge, skills, and competencies as a result
of the teaching of vocational or practical skills and knowledge that relate to
specific useful competencies.
(vi) Campus means ground and buildings of educational and training institutions.
(vii) Educational Institution (EI) means any college, professional institutes,
universities, Institutes of Technology including polytechnics and such
specialized schools or Institutes of Higher education, vocational school of
academy giving a degree of graduation recognized by an agency duly
authorized under law.
(viii) Implementing agency (IA) means an agency appointed by the MHA for the
purpose of implementation of the Scheme.
(ix) Graduate means a person who has completed the requirement of a degree
studied at the institution which is recognized by a university or such entity
created under law to confer them.
(x) Corporate Social Responsibility (CSR) means efforts of a corporate to manage
the business processes to produce an overall positive impact on society by
contributing to the social and economic development.
(xi) Project Evaluation Committee (PEC) means the committee constituted to add
and assist for evaluating the proposal submitted under the Scheme.
(xii) Project Approval Committee (PAC) means a Committee constituted by MHA to
approve the proposal based on the recommendation of IA.
- Qualification for Target Audience
A person shall be qualified for being appointed as a trainee under Udaan if he or she is
(i) Resident of the State of Jammu and Kashmir
(ii) More than 18 years of age and less than 40 years of age on the date of
(iii) Is a graduate, post-graduate, professional degree holder or a three year
engineering diploma holder or student in the final year of graduation
(iv) Unemployed on the date of joining
Following targets have been set:-
(i) Physical: The Scheme aims to cover 40,000 youth of J&K over a period of five
(ii) Financial: Rs. 750.00 crore has been earmarked for implementation of the
scheme over a period of five years.
4 udaan project
- Implementing Agency (IA)
Ministry of Home Affairs may engage such agency which it considers fit for purpose of
implementation of the Scheme.
Note: At present, National Skill Development Corporation (NSDC), a not-for-profit
company set up by the Ministry of Finance, under Section 25 of the Companies Act has
been authorized to implement the Scheme.
- Period of Training and Skill Up-gradation
(i) It shall be for a minimum of three months to a maximum of six months
depending upon the profile and requirement of the corporate engaged for the
(ii) The duration may be increased to nine months by Project Approval Committee
(PAC) on a request of the corporate.
- Location of Training
(i) The training will invariably be conducted outside the State of J&K.
(ii) Based on the requirement and request of the corporate on the
recommendations of PEC and IA, PAC may allow the training within the State
of J&K from case to case basis.
- Implementation Mechanism
(i) IA will engage with all the stakeholders such as target audience, Corporates,
State Government, and MHA and bring them on a single platform for achieving
the objectives of the scheme.
(ii) Website: IA shall host a website for implementation of this programme. The
website will feature the following:
a. Details of the scheme and its guidelines;
b. On line registration portal for the target audience;
c. Format for submission of the proposal by the corporate;
d. Monitoring formats;
e. Draft template of MoU to be signed by NSDC and participating entities;
f. List of colleges, universities, institutions of Jammu & Kashmir;
g. Universities, colleges, professional institutions etc.
h. Name and telephone numbers of the Nodal department of the State
Government and nodal officers appointed by the State Government at
i. Details of participating corporates;
j. Development and progress of the Scheme
k. Success stories;
l. Any other information considered appropriate for furtherance of the
objective of the Scheme
5 udaan project
(iii) Any eligible person desirous of joining the Udaan Scheme for improving his
skill and employability may get registered online for being considered by the
Corporate. IA will facilitate access to such registered candidates to the
corporate who have joined the scheme for implementation, through the online
Note: The registration however will not confer any right to registered person for
being considered for selection.
(iv) Engagement with Corporates: The Ministry of Home Affairs and the IA will
engage with identified corporates and motivate them to identify different
places in the State of J&K as their recruitment centre for selection of
unemployed youth on and off campus.
(v) Submission of Proposal by Corporate or PSU: Corporate desirous to participate
in the programme will submit its proposal to IA in the prescribed format as
given in Annexure I.
(vi) Examination of the Proposal: After receipt of the proposal from the
corporates, IA will get the proposal examined through PEC on the technical and
financial aspects of the proposal. While appraising the proposal, due diligence
shall be made to scrutinize the viability of the proposal in terms of its
credentials, training capacity, completion of the programme, improving the
employability of target audience, employment opportunities, offer of pay
package, sustainability of job so offered to the trainees etc.
(vii) PEC & Evaluation of the Proposal: PEC shall be constituted to evaluate the
proposals sub mitted by the corporate. Its composition will be as follows:
a. Representatives from IA – Chairperson
b. Director, Employment, Govt. Of J&K – Member
c. Representatives from Due Diligence partner – Member
d. IA may opt to have a representative from MHA at the meeting of PEC, if so
considered by them.
(viii) PAC & Approval of the Proposal: The proposal appraised by IA through PEC,
will be placed before PAC constituted as follows:
a. Joint Secretary ( Kashmir), MHA – Chairperson
b. Representative from the State Government – Member
c. Former Secretary General PHDCCI – Member
d. CEO, IA – Member Secretary
(ix) PAC after due deliberation will approve the proposal or may call for further
information, as deem fit for approving the proposal. IA will put the decision of
the PAC to its Board for information.
(x) Signing of MoU: Following the approval of proposal by the PAC, a MoU shall be
signed between IA and Corporate. In case of PSUs or for non financial
commitments from private corporates, a letter awarding the work will be
6 udaan project
issued by IA. The IA may have the right to amend the standard MoU, and the
changes shall be put up to the PAC for information.
(i) The venue, curriculum and duration of training will be decided by the corporate
based on the profile and requirement of the organization for improving the skill
and employability of target audience.
(ii) The incidental expenses of training i.e. cost of travel, boarding & lodging,
stipend, medical insurance etc will be governed by the financial norms as
provided in these guidelines.
- Role and Responsibilities of ‘Udaan’ Partners
(i) State Government:
The State Government will
(a) Enable and facilitate the visit of team of Corporate through its different
institutions such as Nodal Departments, District Administration, Universities,
Colleges etc. It will make an endeavor to make Corporates and its team feels at
home and secure during their visit to the different potential places of States for
(b) Notify a Nodal Department called the „state nodal Department‟ for
implementation of the scheme. The department so notified will be responsible for
liaising with the IA, corporate and the Educational Institution including the
Employment Exchanges for bringing the Corporate and the Target Audience on a
(c) Notify the name, telephone and mobile number of nodal officer and the same
shall be uploaded on the website of „Udaan‟ hosted by IA, Nodal Department of
the State Government and EI‟s.
(d) Provide opportunity of selection to off campus unemployed youth also
whether enrolled in the Employment Exchange or not, for participating in the
selection process undertaken by the corporate at the designated venue.
(e) Ensure verification of selected candidates to be completed within 15 days
from the date of receipt of the list from Corporate. An endeavor will be made to
ensure that the date fixed by the corporates for starting their training is not
compromised on account of poor turnout of selected candidates due to pendency
of verification of selected candidates.
The Corporate having entered into a MoU with IA, will
(a) Depute its team to the different campuses for identification and selection of
the candidates from the target audience in terms of approval given by PAC.
(b) Make their plan of visit notified to the Target audience, Educational
Institutes, IA and the state government with a copy to MHA. The visit shall be
widely publicized by the visiting Corporates and EI‟s well in advance through
different medium such as print/ electronic media, notice board, website, posters,
hoardings etc. The medium of publicity shall be adopted by Corporate in
consultation with the Nodal Officer of the State Government/Head of the
(c) Notify a Contact Liaison Officer to the selected candidates for communication
between each other.
(d) Notify to the selected candidates about the commencement of the training,
training centers, transport, accommodation, duration of training, briefing about
the places etc. It shall also provide the check list of do‟s/don‟t to be observed
(e) Forward the list of selected candidates to the Authority designated by the
State Government for verification of their antecedents.
(f) Facilitate the visit of selected candidates for training from the place of origin
in J&K to the training destination.
(iii) Educational Institutions (EI):
Every such institution will,
(a) Provide a venue in its campus to the Corporates and other stake holders of
the programme for selection process.
(b) Advertise the visit of Corporate and its selection process as notified by them
and extend all help and assistance as needed,
(c) Provide for requirement of infrastructure like computers, dongle for internet
etc through the computer labs of the Institutions.
- Nodal Officers
Two categories of nodal officers shall be appointed by the state government,
Category 1: State Nodal Officer
Category 2: Nodal officers at EI/Employment Exchange (EE)
(i) State Govt., the Deputy Commissioners, Educational Institutions shall designate
their Nodal Officers to work in close coordination with „Udaan‟ partners.
(ii) The name, telephone and mobile numbers of such nodal officer shall be
uploaded on the website of „Udaan‟ hosted by IA, and nodal department of the
State Government and Educational Institutions.
- Roles and Responsibility of Nodal officer
(i) State Nodal Officer:
a) Overall responsibilities:
a. The State Nodal Officer shall:
b. Interface with Department of Higher Education of Jammu and Kashmir
to ensure all the colleges in districts are engaged in the Udaan scheme
i. Interface with employment exchange across the state for their
c. Interact with Udaan partner/corporates and help in promotion of
training programs, mobilization of selection drives, providing venue
and logistics for selection.
d. Develop connect with all nodal officers in the EI/EE, ensure they
understand their roles and review performance. Organize quarterly
meetings at the level of Nodal Department of state of J&K with them
and representatives of IA to understand the progress of Udaan
e. Ensure venue in every district all year round for Udaan selection drive.
f. provide accommodation, inter-state transportation and security to
udaan partners visiting Jammu and Kashmir
g. Work in tandem with all stake holders in the state to ensure clear
turnaround time for each stage of Udaan implementation and
compliance of the same.
b) Role in Pre mobilization Stage:
a. The State Nodal officer will organize meeting /conference call with
corporates and IA to understand and finalise the construct of the
selection process. This should happen within a week of approval of the
proposal. The meeting should include understanding the selection
process, finalisation of dates, venue, logistics, accommodation, interstate travel and security .All the details should be closed within 10
days of the meeting.
c) Mobilisation Stage:
a. Ensure that all the pre-mobilisation stage requirements are completed
three days before the selection.
b. Ensure smooth implementation of mobilisation drive and provide
assistance if there are any ad hoc difficulties
d) Post Mobilisation stage:
a. He will provide back ground verification list to the Udaan partner within
2 weeks of receiving the list of candidates.
(ii) Role of Nodal Officer in EI/EE:
(a) Establish interface with Placement coordinators and ensure students know
about Udaan and ensure that eligible candidates participate in the selection
(b) Conduct Udaan information seminar in their respective colleges and ensure
re g istration of students on the website www.nsdcudaan.com
(c) Connect with college Alumni Network and promote Udaan scheme
(d) Inform students about the programme through posters, online portal and
articles in magazines
(e) Appoint and manage Udaan ambassador of their respective college to promote
(f) Ensure venue in their given district is available all year round for Udaan
Udaan trainees will be paid minimum Rs 2500/- per month as stipend during the training
period. The corporates may supplement the amount as per their policy.
- Health Safety and Welfare of Trainee
The trainees will be covered with travel/medical- accident insurance against travel
exigencies, accidents and illnesses@ Rs 1500/ person.
- Conduct, Hour of Training, Leave and Holidays
The trainee shall be governed by the rules and regulation for conduct and discipline
hours of training, leave and holidays as prescribed by the Corporate from time to time
for training purpose.
i) During or after the completion of the training, the trainee may be interviewed
for placement by Corporate, through placement agency or by organizing job
ii) In case of successful placement, IA will reimburse Rs. 50,000 to the corporate
provided it offers the job to the trainee (within or outside the company) for at
least 90 days after successful completion of training. However the employment
must happen within 6 months of the completion of training.
iii) The corporate will endeavor to keep track of the students after completion of
iv) In case of Public Sector Undertakings (PSUs), the candidates will be eligible for
appointment as per the rules and policy governing recruitment in the PSUs.
Note: The PSUs shall however arrange job fair in the campus during training by inviting
other companies/corporate of similar profile in which the skill of such candidates are
being upgraded and will make endeavor for their placement.
10 udaan project
- Candidates Dropping Out of Udaan
There are instances when candidates after joining the Udaan training withdraw from the
program or the corporate may terminate training for a few candidates (contingent
situations). In these circumstances, IA will examine the reimbursement to the
corporates for the expenses incurred on the candidate till the date of withdrawal from
the program (as per the approved financials for the project)
- Financial Norms
(i) MHA has been authorized and given the flexibility to appropriate the budget
among different expenses head within the overall budget of Rs. 750 crore.
(ii) IA has also been authorized to allow the Udaan partners to re-appropriate the
cost amongst different heads within permissible training cost per trainee,
which shall be approved by PAC on the recommendations of PEC and IA after
observing the due diligence.
(iii) Other incidental expenses ( travel costs and boarding & lodging costs for 180
days on actual basis, stipend Rs.2500 per month for six months, Travel and
medical – accident insurance Rs.1500 per candidate) shall not exceed Rs
135,625 per candidate. These indicative norms are for financial evaluation of
the proposal by PEC/PAC.
(iv) Rs 50,000/- per candidate will be paid to the Corporate , a Udaan partner,
provided it offers job to the trainee (within or outside the company) and the
trainee has remained in the job continuous for at least 90 days after
successful completion of training. The employment, however, must happen
within 6 months of the completion of training.
(v) The PSUs, however, shall bear the entire expenditure for implementation of the
scheme from their CSR head.
(vi) For reimbursement under old pattern of scheme before the approval given by
CCEA (24.01.2013), the norms are attached at Annexure-III.
- Disbursal of Funds to Corporates by Implementing Agency
(i) Other incidental expenses: IA will release other incidental expenses for training
to corporates in three installments as given under:
a. Ist installment – 35% of the admissible cost for approved annual plan in the
beginning of training,
nd Instalment – 35% on achieving 50% of the annual plan for the training
and utilization of 50% of the Ist installment and
rd Instalment – 30% on achieving 100% of the annual plan for the training
and utilization of 90% of the sum of funds released in Ist and IInd
The release of funds will however be subject to timely submission of progress
reports and other conditions as considered necessary by IA.
(i) Reimbursement of training cost to corporate: IA will reimburse Rs. 50,000 as
training fee to the corporate, provided;
a. The trainee has been employed by the corporate for a minimum of three
months after the completion of training.
b. The employment to the trainees should have happened within 6 months from
the date of completion of training.
The claim should be submitted in the format prescribed by IA for reimbursement
along with the following documents:
(i) Copy of letter of appointment given to student along with his salary certificate
for minimum of three months, duly attested by the designated authorities of
(ii) An undertaking that the information provided in the claim are correct.
(iii) IA will make some sample text verification/evaluation of claims.
- Maintenance of Accounts
(i) IA will maintain the accounts for the amount received and released by it to
corporates for implementation of the Scheme.
(ii) The Corporate will submit a utilization certificate for the total amount released
within one month of completion of training to NSDC.
(iii) Based on the accounts/UC received from corporates, NSDC will prepare
consolidated accounts and submit the utilization certificate for the amount
released by MHA for implementation of the Scheme, in the format GFR 19A
annually to National Skill Development Fund (NSDF) and MHA.
- Project Monitoring
(i) Implementing agency will monitor the implementation of the project on the
format uploaded on the website of Udaan (Annexure-II).
(ii) A Management Information System (MIS) format for Udaan shall be developed
and uploaded by the IA on the Udaan website, which will be used by Udaan
partners for submitting their monthly reports.
(iii) IA will lay down a time line for each of the milestones defined in the scheme in
the physical and financial format wherever possible and will structure the
action plan on quarterly basis for each Udaan partners. Milestones may be
submission of proposal, their evaluation, approval, visit by corporate, selection
of trainees, different phases of training, placement etc.
(iv) IA will submit quarterly progress reports on the on-going project/s to the
Ministry. MHA may advise or suggest such measures, as deems fit, from time
to time to ensure proper execution of the project.
ANNEXURE – I
Project Proposal for ‘Udaan’
Jammu and Kashmir has been a state which has been the subject matter of a lot of
research and discussion. Skill development in Jammu and Kashmir has been a challenge
and continues to be. This program is unique partnership between NSDC and the
corporate sector. The program titled “Udaan” wants to bring about a change in the
employment and skills space in J&K through an action oriented agenda. The background
and context in this document has been taken from the Special Industry Initiative (SII
J&K) – report of the Expert Group on Employment in Jammu and Kashmir.
Udaan is targeted at helping the youth of Jammu and Kashmir who are seeking to
enhance and grow their careers. Udaan aims to provide skills and consequently
employment to 40,000 youth from J&K over a 5 year period in key high growth sectors.
The programme is targeted at providing well-paying jobs to the trained manpower. The
details of the program are available on the NSDC website (www.nsdcindia.org)
It calls for organizations from across the country to select deserving students from the
state, provide for training and place them either within their organization or outside.
To the extent not prohibited by applicable law, NSDC shall be entitled to transfer any
information relating to the proposal and/or any other information given by the
participating entity to its affiliates, representatives, auditors and third parties selected by
NSDC, wherever situated, for confidential use in and in connection with the Udaan
Scheme. Further, NSDC shall be entitled at any time to disclose any and all information
concerning the proposal or project progress within the knowledge and possession of
NSDC to any other organization/association or any other body.
The terms and conditions mentioned above and elsewhere under the Udaan scheme are
subject to modification from time to time solely at NSDC’s discretion.
The project is for duration of five years and organizations can submit plans for a five
year period and get a single approval.
The proposal has 5 sections:
Section 1: Statement of Purpose
Section 2: Nature of Likely Impact
Section 3: Operating model
Section 4: Financial Budget
Section 5: Background of proposing organization