Rita Charitable Trust

Animation Director (1years course)

Animation Director click here

Brief Job Description: Individuals at this job need to support the director and
guide efforts of the production team towards achieving the common creative
vision


Personal Attributes: This job requires the individual to have a good
understanding of all animation processes including art & design, pre-production,
production (e.g. modeling/rigging, animation, sound design) and postproduction.

The individual must be able to communicate clear specifics to the
team and guide efforts to help achieve them. The individual must be able to
provide creative inputs and approve all animation/assets during the making of
the film. The individual must also have an understanding of the design and


animation software used during production. The individual should be technically
qualified and/ or have an understanding of the technical aspects of animation.

Animation Director (1years course)
Animation Director (1years course)

Description
Budget Budget is an estimate of the total cost of production that may include a
break-up of cost components
Colour grading Colour grading is the process of modifying/enhancing the colour of
productions
Compositing Compositing is the process of combining layers of images/elements into a
single frame


Computer-generated
effects
Computer-generated effects is the process of creating illusionary images
for use in productions
Continuity Continuity represents the seamless transition from one shot to another
Copyright Laws A legal framework linked to intellectual property and the rights given to
creators of original products/ concepts
Creative Brief Creative brief is a document that

captures the key questions that serve as
a guide for the production including the vision, objective of the project,
target audience, timelines, budgets, milestones, stakeholders etc.
Digital Intermediate Digital Intermediate is the process of altering the colour characteristics of
a digital version of the production


Editing Editing is the process of cutting, organising and putting together audio,
visual footage to prepare an accurate, condensed and consistent final
output
Financer An entity (individual or organization) that provides financing for a project
Function Function is an activity necessary for achieving the key purpose of the
sector, occupation, or area of work, which can be carried out by a person
or a group of persons. Functions are identified through functional analysis
and form the basis of OS.


Ingest Ingest is the process of importing the relevant audio visual files and/or
images to the computer’s hard disk and uploading them to the editing
software
Job role Job role defines a unique set of functions that together form a unique
employment opportunity in an organization.


Modeling Modeling is the process of creating three-dimensional models for
animation using a specialised software application.
National Occupational


Standards (NOS)
NOS are Occupational Standards which apply uniquely in the Indian
context.
Occupation Occupation is a set of job roles, which perform similar/related set of
functions in an industry
Occupational Standards


(OS)
OS specify the standards of performance an individual must achieve when
carrying out a function in the workplace, together with the knowledge and
understanding they need to meet that standard consistently. Occupational


Standards are applicable both in the Indian and global contexts.
Performance Criteria Performance Criteria are statements that together specify the standard of
performance required when carrying out a task
Qualifications Pack


Code
Qualifications Pack Code is a unique reference code that identifies a
qualifications pack.
Qualifications Pack(QP) Qualifications Pack comprises the set of OS, together with the educational,
training and other criteria required to perform a job role. A Qualifications


Pack is assigned a unique qualification pack code.

Rendering Rendering is the process of converting three-dimensional models into twodimensional images with 3D effects
Rotoscopy Rotoscopy is the process of breaking down content into individual frames,
tracing out individual images and altering content according to
requirements


Screen conversion Screen conversion is the process of conversion from 2D to 3D
Script Script is a structured narrative of a story
Sector Sector is a conglomeration of different business operations having similar
businesses and interests. It may also be defined as a distinct subset of the
economy whose components share similar characteristics and interests.
Sound editing Sound editing


Sub-functions Sub-functions are sub-activities essential to fulfill the achieving the
objectives of the function.
Sub-sector Sub-sector is derived from a further breakdown based on the
characteristics and interests of its components.


Target Audience Group of people at whom content/ adverting is aimed. A target audience
is typically defined by age, gender, economic classification, geography and
any other relevant parameters (e.g. Females, aged 25-40, average monthly
household income INR 25,000-50,000, from Hindi speaking states in North
India)


Timelines Timelines is a listing of dates by which the production milestones/stages
need to be completed
Vertical Vertical may exist within a sub-sector representing different domain areas
or the client industries served by the industry.


Visual effects Visual effects is the process of integrating live-action footage with
computer-generated effects

Description
NOS National Occupational Standard(s)
QP Qualifications Pack
NSQF National Skill Qualifications Framework
NVEQF National Vocational Education Qualifications Framework
NVQF National Vocational Qualifications Framework

Communicate requirements to the team
Description This OS unit is about communicating a cohesive creative vision across teams and
developing a function-wise action plan to help execute it
Scope This unit/task covers the following:
 Communicating the key aspects of production to the teams


Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Communicating the
key aspects of
production to the
teams


To be competent, the user/individual on the job must be able to:
PC1. communicate the creative vision, project outcomes, functional roles,
responsibilities, expectations, requirements, budget and timelines to
functional heads prior to the production


PC2. receive periodic updates and ensure that any major changes agreed upon are
recorded and communicated to the appropriate people
PC3. develop a function-wise action plan to help execute the vision, as appropriate
PC4. ensure that the teams are aware of their role towards realizing the creative
vision of the project


PC5. articulate and encourage the need for team work and work standards that
are expected to match the production’s requirements
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)


The user/individual on the job needs to know and understand:
KA1. the creative vision of the project
KA2. the production budget and timelines
KA3. the roles and responsibilities of the production team
B. Technical
Knowledge


The user/individual on the job needs to know and understand:
KB1. the language of film-making and cinematography
KB2. stage and repertory acting
KB3. the various pre-production, production and post-production processes
involved in creating animation


KB4. how to set and communicate action areas for each team
KB5. how to set realistic requirements that would be achievable within the given
budget and timelines
KB6. how to convey expectations and requirements in a manner that is easy to
understand and adapted to each individual person
KB7. applicable health and safety guidelines

Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. document action plans including functional roles, responsibilities,
expectations, requirements, budget and timelines for circulation to functional
heads


SA2. document issues, feedback and suggestions after discussions with production
team
Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. conduct technical readings of the script with the production team
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. communicate the creative vision and production aspects to the entire
production team


SA5. discuss and agree on the roles, responsibilities, expectations, requirements,
budget and timelines with the functional heads of various departments
SA6. solicit feedback and suggestions from the teams
B. Professional Skills Plan and Organize


The user/individual on the job needs to know and understand how to:
SB1. finalise action plans for all teams
SB2. prepare a work schedule/ sequence of activities to help the entire production
unit plan their work on a daily basis, if appropriate
Problem Solving


The user/individual on the job needs to know and understand how to:
SB3. identify issues that may arise during production/ probe into issues highlighted
by the production team and explore options to resolve them proactively
SB4. conflict management and negotiation skills
Decision making


The user/individual on the job needs to know and understand how to:
SB5. manage decision on suitable course of action
SB6. determine and guide the narrative content and visual style of a production
SB7. interpret decisions and communicate them to the animation crew
Customer Centricity


The user/individual on the job needs to know and understand how to:
SB8. communicate properly about project requirements there by facilitating team
development
Analytical Thinking


The user/individual on the job needs to know and understand how to:
SB9. help the team balance their creative desires with the requirements of the
production

Direct the animation process
Description This OS unit is about realising the creative vision of the project by guiding efforts of the
animation teams towards creating a cohesive end product


Scope This unit/task covers the following:
 Understanding the story, script
 Approving the design/assets
 Guiding and managing the animation process
 Testing and approving the character rig


Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Understanding the
story, script


To be competent, the user/individual on the job must be able to:
PC1. work with storyboard and previsualisation artist to establish the mood, feel
and style of cinematography


PC2. plan the descriptions and timing of actions for every scene. provide inputs on
action timing, expressions,dialogue as per the storyboard and director’s vision
PC3. identify where camera technique, lighting and design relate to the theme of
the production


Approving the
design/assets
PC4. provide specifics and approve all design/ animation/ assets during the making
of the film (characters, backgrounds, models, layouts, animated shots &
sequences)


PC5. provide design and creative inputs to help guide the production process
Guiding and
managing the
animation process


PC6. work with the animators to ensure the animation meets the brief
PC7. ensure through your direction, that appropriate use is being made of c
and lighting techniques during pre-production and production
PC8. liase with the producer at key points during production
Testing & approving


the character rig
PC9. test and approve the character rig
Knowledge and Understanding (K)
A. Organizational
Context (Knowledge
of the company /
organization and its
processes)


The user/individual on the job needs to know and understand:
KA1. the creative vision of the production
KA2. the production budget and timelines
KA3. roles and responsibilities of members of the pre-production, production and
post-production teams


B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the fundamentals and principles of animation and film-making
KB2. how to enact and emote; and thereby animate characters in accordance to the
demands of the script and animatic


KB3. principles of movement and timing
KB4. the principles of continuity
KB5. the technical aspects of production
KB6. design standards and specifications that needs to be complied with to produce
the final output


KB7. how to guide and motivate the team to realise overall objectives cohesively as
a team

KB8. how to make decisions and lead a team
KB9. relevant copyright norms and intellectual property rights
KB10. applicable health and safety guidelines
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills


The user/individual on the job needs to know and understand how to:
SA1. document specific technical guidelines to assist the animation production
process e.g. range of movements of mouth, eyes, max min limits and approve
expressions on characters
Reading Skills


The user/individual on the job needs to know and understand how to:
SA2. read the script, storyboard and dialogues
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:


SA3. understand the creative vision and requirements from the Director
SA4. communicate requirements to the animation team
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. manage work according to the requirements and agreed timelines
SB2. manage within the agreed budget and minimize overruns


Problem Solving
The user/individual on the job needs to know and understand how to:
SB3. how to resolve any technical problems during the animation process
SB4. foresee/address key issues in the production process and provide guidance on
ways to resolve them


Critical Thinking
The user/individual on the job needs to know and understand how to:
SB5. appraise the quality of animation to ensure it is in line with the expected quality
standards and suggest areas of improvement and re-work, if required


Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB6. assess the impact of selecting relevant animation production techniques, cast,
crew and its impact on budget of the production


SB7. analyze the quality ofapproved shots to ensure that they will meet the
requirements of post-production
Decision Making
The user/individual on the job needs to know and understand how to:
SB8. decide/make creative choices in relation to the design, storyboard, layout,
animation and post production departments


SB9. understand the perspective of Client/concept, Art Director and Supervisors so
as to critically evaluate and select appropriate animation techniques
SB10. make all relevant decisions related to the area of work e.g. production
techniques, retakes, shot selection/approval etc.


Customer Centricity
The user/individual on the job needs to know and understand how to:
SB11. the consumption patterns and preferences of the target audience

Direct the post-production process
Description This OS unit is about directing and guiding the finalisation of the end-product during
post-production


Scope This unit/task covers the following:
 Managing and guiding the post production process
 Prepare the final version including correction of the screenplay (if required)
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria


Managing and
guiding the post
production process
To be competent, the user/individual on the job must be able to:
PC1. guide/direct the entire post-production process to ensure that the final output
is in line with the creative vision (can include Editing, Special effects, Colour


grading, Dubbing, Rendering, Rotoscopy, Compositing, Wire removal, Chroma,
Sound design, sound editing, music and sound mixing)
Preparing the final
version including
correction of the
screenplay (if
required)


PC2. identify any gaps/deficiencies through critical feedback
PC3. guide/direct the relevant post-production processes to ensure the final version
incorporates all changes
PC4. prepare a director’s cut of the film (optional)


Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)


The user/individual on the job needs to know and understand:
KA1. the creative vision of the production
KA2. the target audience and their tastes and preferences
KA3. the production budget and timelines
KA4. roles and responsibilities of members of the post-production team
B. Technical
Knowledge


The user/individual on the job needs to know and understand:
KB1. the technical aspects of post-production
KB2. the principles of continuity
KB3. the post-production process, techniques and activities
KB4. technologies of post production and the various workflows involved in editing,
sound post production, color correction, animation, VFX and printing
KB5. the impact of each activity on the entire process workflow


KB6. how to make decisions and lead a team
KB7. how to guide and motivate the post-production team to work cohesively to
realise overall production objectives
KB8. how to promote and project the film to the right audiences
KB9. how to protect the confidentiality of the entire production process
KB10. relevant copyright norms and intellectual property rights
KB11. applicable health and safety guidelines

Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. document notes/links/suggestions to assist the post-production team
SA2. track the action plans and schedules during the post-production process
Reading Skills


The user/individual on the job needs to know and understand how to:
SA3. research and gather references from already executed projects/available in the
public domain
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. communicate preferred takes and sequence of activities to the editors to help
guide the editing process


B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. manage work according to the requirements and agreed timelines
SB2. manage within the agreed budget and minimize overruns
Problem Solving


The user/individual on the job needs to know and understand how to:
SB3. how to resolve any technical problems during post-production
SB4. highlight/Identify potential delays(if any) to the post production team, identify
reasons for the same and resolve these issues in a timely manner
Critical Thinking


The user/individual on the job needs to know and understand how to:
SB5. appraise the quality of the final product to ensure it is in line with the expected
quality standards and suggest areas of improvement
Decision Making


The user/individual on the job needs to know and understand how to:
SB6. make relevant/Manage decision on suitable course of action to meet creative
and technical project requirements during different stages of post-production
like editing, dubbing, visual effects, compositing, color correction, etc.
Customer Centricity


The user/individual on the job needs to know and understand how to:
SB7. the consumption patterns and preferences of the target audience (end user/
viewer/ listener)


Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB8. analyze the quality of post-production process to ensure it will communicate
the creative vision of the project