Rita Charitable Trust

Free Social Media And Digital Marketing Manager Course (6Months)

Social Media And Digital Marketing Manager:

Brief Job Description

A Digital Marketing/ Social Media Manager is responsible for designing and supervising implementation of the complete Digital and Social media marketing strategy for the assigned product

Personal Attributes

The individual should have in-depth knowledge of social media platforms and their respective participants and how they can be deployed in different scenarios. An individual should have a good technical understanding and can pick up new tools quickly. This job requires effective team management and knowledge of blogging ecosystem. It requires strong understanding of online marketing strategies and best practices.

Plan and organise work to meet expected outcomes:

Elements and Performance Criteria

Work requirements including various activities within the given time and set quality standards

To be competent, the user/individual on the job must be able to:

PC1.              keep immediate work area clean and tidy

PC2.              treat confidential information as per the organisations guidelines

PC3.              work in line with organisations policies and procedures

PC4.              work within the limits of job role

PC5.              obtain guidance from appropriate people, where necessary

PC6.              ensure work meets the agreed requirements

Appropriate use of resources

To be competent, the user/individual on the job must be able to:

PC7.              establish and agree on work requirements with appropriate people

PC8.              manage time, materials and cost effectively

PC9.              use resources in a responsible manner

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    the organisations policies, procedures and priorities for area of work, role and responsibilities in carrying out that work

KU2.    the limits of responsibilities and when to involve others

KU3.    specific work requirements and who these must be agreed with

KU4.    the importance of having a tidy work area and how to do this

KU5.    how to prioritize workload according to urgency and importance and the benefits of this

KU6.    the organisations policies and procedures for dealing with confidential information and the importance of complying with these

KU7.    the purpose of keeping others updated with the progress of work

KU8.    who to obtain guidance from and the typical circumstances when this may be required

KU9.    the purpose and value of being flexible and adapting work plans

KU10. how to complete tasks accurately by following standard procedures

KU11. technical resources needed for work and how to obtain and use these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    write in at least one language

GS2.    read instructions, guidelines/procedures

GS3.    ask for clarification and advice from appropriate persons

GS4.    communicate orally with colleagues

GS5.    make a decision on a suitable course of action appropriate for accurately completing the task within resources

GS6.    agree objectives and work requirements

GS7.    plan and organise work to achieve targets and deadlines

GS8.    deliver consistent and reliable service to customers

GS9.    check own work and ensure it meets customer requirements

GS10. anomalies to the concerned persons

GS11. analyse problems and identify work-arounds taking help from

GS12. apply own judgement to identify solutions in different situations

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Work effectively in a team:

Elements and Performance Criteria

Effective communication

To be competent, the user/individual on the job must be able to:

PC1.   maintain clear communication with colleagues

PC2.   work with colleagues

PC3.   pass on information to colleagues in line with organisational requirements

PC4.. work in ways that show respect for colleagues

PC5.   carry out commitments made to colleagues

PC6.   let colleagues know in good time if cannot carry out commitments, explaining the reasons

PC7.          identify problems in working with colleagues and take the initiative to solve these problems

PC8.          follow the organisations policies and procedures for working with colleagues

PC9.   ability to share resources with other members as per priority of tasks

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1. the organisations policies and procedures for working withcolleagues, role and responsibilities in relation to this

KU2. the importance of effective communication and establishing goodworking relationships with colleagues

KU3. different methods of communication and the circumstances inwhich it is appropriate to use these

KU4. benefits of developing productive working relationships withcolleagues

KU5. the importance of creating an environment of trust and mutualrespect

KU6. whether not meeting commitments, will have implications onindividuals and the organisation

KU7. different types of information that colleagues might need and theimportance of providing this information when it is required

KU8. the importance of problems, from colleagues perspective andhow to provide support, where necessary, to resolve these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    complete well written work with attention to detail

GS2.    read instructions, guidelines/procedures

GS3.    listen effectively and orally communicate information

GS4.           make decisions on a suitable course of action or response

GS5.           plan and organise work to achieve targets and deadlines

GS6.           check that the work meets customer requirements

GS7.    deliver consistent and reliable service to customers

GS8.           apply problem solving approaches in different situations

GS9.           apply balanced judgements to different situations

GS10. apply good attention to detail

GS11. check that the work is complete and free from errors

GS12. get work checked by peers

GS13. work effectively in a team environment

Social Media And Digital Marketing Manager

Maintain a healthy,safe and secure working environment:

Elements and Performance Criteria

Resources needed to maintain a safe, secure working environment

To be competent, the user/individual on the job must be able to:

PC1.   comply with organisations current health,safety and security policies and procedures

PC2. report any identified breaches in health,safety, and security policies and procedures to the designated person

PC3.. Coordinate with other resources at the workplace to achieve the healthy, safe and secure environment for all incorporating all government norms esp. for emergency situations like fires,earthquakes etc.

PC4.   identify and correct any hazards like illness, accidents, fires or any other natural calamity safely and within the limits of individuals authority

PC5.   report any hazards outside the individuals authority to the relevant person in line with organisational procedures and warn other people who may be affected

PC6.   follow organisations emergency procedures for accidents, fires or any other natural calamity

PC7.   identify and recommend opportunities for improving health,safety, and security to the designated person

PC8.   complete all health and safety records are updates and procedures well defined

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    legislative requirements and organisations procedures for health, safety and security and individuals role and responsibilities in relation to this

KU2.    what is meant by a hazard, including the different types of health and safety hazards that can be found in the workplace

KU3.    how and when to report hazards

KU4.    the limits of responsibility for dealing with hazards

KU5.    the organisations emergency procedures for different emergency situations and the importance of following these

KU6.    the importance of maintaining high standards of health, safety and security

KU7.    implications that any non-compliance with health, safety and security may have on individuals and the organisation

KU8.    different types of breaches in health, safety and security and how and when to report these

KU9.    evacuation procedures for workers and visitors

KU10. how to summon medical assistance and the emergency services,where necessary

KU11. how to use the health, safety and accident reporting procedures and the importance of these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    complete accurate, well written work with attention to detail

GS2.    read instructions, guidelines/procedures/rules

GS3.    listen and orally communicate information

GS4.    make decisions on a suitable course of action or response

GS5.    plan and organise work to achieve targets and deadlines

GS6.    build and maintain positive and effective relationships withcolleagues and customers

GS7.    apply problem solving approaches in different situations

GS8.    analyse data and activities

GS9.    apply balanced judgements to different situations

GS10. apply good attention to detail

GS11. check that the work is complete and free from errors

GS12. get work checked by peers

GS13. work effectively in a team environment

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Design the digital marketing and social media strategy:

Elements and Performance Criteria

Develop and design overall digital media strategy

To be competent, the user/individual on the job must be able to:

PC1. . conduct market research and evaluate customer research, market conditions and competitor data regarding social media tools and strategies

PC2..   provide project management support for social and digital marketing initiatives, including liaising with internal teams, securing executive approvals and tracking timelines

PC3. . developing content for social and digital media platforms including twitter, Facebook, Google+, Google hangouts, tumbler, instagram, email and interim website

PC4..   Identify threats and opportunities in user generated content surrounding the business, and give report to appropriate management.

PC5. . manage online brand and product campaigns to raise brand awareness

PC6. . formulate and execute email campaigns to generate awareness and prospects, nurture leads and customers

PC7..   improve the usability, design, content and conversion of the company website

PC8. . review new technologies and keep the company at the forefront of developments in digital marketing

PC9..   analyze campaigns and translate qualitative data into recommendations and plans for revising the social media campaigns

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    standard operating procedures of the organisation about social media marketing of OEM products

KU2.    documentation requirements for each procedure carried out as part of roles and responsibilities

KU3.    organisational and professional code of ethics and standards of practice

KU4.    safety and health policies and regulations for the workplace

KU5.    how to conduct market research and evaluate research, market conditions and competitor data regarding social media tools and strategies

KU6.    how to use social and digital media platforms including twitter, facebook, google+, google hangouts, tumbler, instagram, email and interim website

KU7.    how to identify threats and opportunities in user generated content surrounding the business KB4. how to develop and arrange online brand and product campaigns

KU8.    how to analyse the current requirements of the organization regarding social media tools and techniques

KU9.    how to assess current social media trends and campaign analysis

KU10. how to develop cost-benefit analysis for new digital media strategies

KU11. how to use and implement different tools of online media available in the market

KU12. monitor effective performance of digital media by reviewing the results

KU13. the competitive landscape including: competitor online marketing tools pros and cons of the social media tools vis–vis those offered by competitors

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    Create documentation required on the job. (Including reports of effectiveness of campaigns, etc.)

GS2.    prepare cost estimates for social media campaigns

GS3.    write in at least one language

GS4.    read policies and regulations pertinent to the job

GS5.    communicate with the Product Manager and OEM staff to understand the requirements of online media

GS6.    interact with employees to ensure proper usage of designed online marketing strategies

GS7.    communicate with employees to make them understand the use of online marketing tools designed

GS8.    analyse the needs of online media and social networking sites to design proper strategy

GS9.    plan work assigned on a daily basis

GS10. ensure proper implementation of social media strategies designed

GS11. ensure that organizations needs and requirements are assessed

GS12. ensure that the designed strategies are aligned with the needs of the sales function

GS13. handle unfavourable comparisons of the online marketing strategies with competitors products

GS14. ensure that the online marketing strategies are hurdle-free for the potential customer

GS15. liaise with OEM sales function to ensure all arrangements and documentation are done on time

GS16. analyse unique social media tools that are required in the organization

GS17. evaluate the information gathered from the employees to ensure effectiveness of online marketing strategies implemented

Implement the digital marketing and social media strategy:

Elements and Performance Criteria

Implement the overall digital media strategy

To be competent, the user/individual on the job must be able to:

PC1..    implement and manage the digital marketing strategy in line with overall strategy

PC2..           implement, analyze, and optimize organic and paid search engine marketing activities

PC3..    develop copy and content for all marketing media, and work closely with our product

management and sales teams

PC4..    analyze and provide weekly & monthly digital marketing metrics and lead/prospect status reports to senior level management and deliver guidance for program optimization

PC5..    tracking and reporting metrics around social posts and fan engagement, and applying strategic analysis to feed learnings back to the team

PC6..    monitor trends in Social Media tools, applications, channels, design and strategy and quantifying it ensuring a sound and efficient website performance for the OEM products

PC7..    monitor effective benchmarks for measuring the impact of Social Media programs

PC8..    analyze, review, and report on effectiveness of campaigns in an effort to maximize results

PC9..    ensure working with all outward facing employees to ensure that they are using social media as outlined in the written strategy

PC10.. provide training to the employees, if needed

PC11.. ensure effective and encouraging adoption of relevant social media techniques into the OEM& dealership culture

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    standard operating procedures of the organisation about tools and techniques of online media and internet business models

KU2.    documentation requirements for each procedure carried out as part of roles and responsibilities

KU3.    organisational and professional code of ethics and standards of practice

KU4.    safety and health policies and regulations for the workplace

KU5.    how to implement, analyze, and optimize organic and paid search engine marketing activities

KU6.    how to develop copy and content for all marketing media, and work closely with our product management and sales teams

KU7.    how to prepare weekly & monthly digital marketing reports

KU8.    effective benchmarks for measuring the impact of social media programs

KU9.    how to use social media techniques and tools

KU10. how to give proper training to the employees on proper usage of social media tools and techniques

KU11. the competitive landscape including: competitor online marketing tools pros and cons of the social media vis–vis those offered by competitors

KU12. regulatory guidelines on dealing with safety and security emergencies

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Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    Create documentation required on the job. (Including reports of effectiveness of campaigns, etc.)

GS2.    prepare cost estimates for social media campaigns

GS3.    write in at least one language

GS4.    read policies and regulations pertinent to the job

GS5.    communicate with the Product Manager and OEM staff to understand the requirements of online media

GS6.    interact with employees to ensure proper usage of designed online marketing strategies

GS7.    communicate with employees to make them understand the use of online marketing tools designed

GS8.    analyse the needs of online media and social networking sites to design proper strategy

GS9.    plan work assigned on a daily basis

GS10. ensure proper implementation of social media strategies

GS11. ensure that organizations needs and requirements are assessed

GS12. ensure that the designed strategies are aligned with the needs of the sales function

GS13. handle unfavourable comparisons of the online marketing strategies with competitors products

GS14. ensure that the online marketing strategies are hurdle-free for the potential customer

GS15. liaise with OEM sales function to ensure all arrangements and documentation are done on time

GS16. Analyse unique social media tools that are required in the organization.

GS17. evaluate the information gathered from the employees to ensure effectiveness of online marketing strategies implemented

Assessment Guidelines:

  1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Element/ Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each Element/ PC.
  • The assessment for the theory part will be based on knowledge bank of questions created by the SSC.
  • Assessment will be conducted for all compulsory NOS, and where applicable, on the selected elective/option NOS/set of NOS.
  • Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below).
  • Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/ training center based on these criteria.
  • To pass the Qualification Pack assessment, every trainee should score the Recommended Pass % aggregate for the QP.
  • In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.