Free Marketing Manager LOB Course (6Months)

Marketing Manager LOB:

Brief Job Description

A Marketing Manager – LOB is responsible for developing and maintaining marketing strategies to meet agreed company objectives and evaluate customer research, market conditions, competitors data and implement marketing plan alterations as needed.

Personal Attributes

The individual should have knowledge of a wide range of marketing techniques and concepts. The individual should be an excellent communicator and should be interested in motivating people. Effective working team relationships with all support departments are required to be maintained in this job. The individual should have good understanding of Indian and worldwide automotive developments. This job requires persuasiveness and good business awareness.

Plan and organise work to meet expected outcomes:

Elements and Performance Criteria

Work requirements including various activities within the given time and set quality standards

To be competent, the user/individual on the job must be able to:

PC1.              keep immediate work area clean and tidy

PC2.              treat confidential information as per the organisations guidelines

PC3.              work in line with organisations policies and procedures

PC4.              work within the limits of job role

PC5.              obtain guidance from appropriate people, where necessary

PC6.              ensure work meets the agreed requirements

Appropriate use of resources

To be competent, the user/individual on the job must be able to:

PC7.              establish and agree on work requirements with appropriate people

PC8.              manage time, materials and cost effectively

PC9.              use resources in a responsible manner

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    the organisations policies, procedures and priorities for area of work, role and responsibilities in carrying out that work

KU2.    the limits of responsibilities and when to involve others

KU3.    specific work requirements and who these must be agreed with

KU4.    the importance of having a tidy work area and how to do this

KU5.    how to prioritize workload according to urgency and importance and the benefits of this

KU6.    the organisations policies and procedures for dealing with confidential information and the importance of complying with these

KU7.    the purpose of keeping others updated with the progress of work

KU8.    who to obtain guidance from and the typical circumstances when this may be required

KU9.    the purpose and value of being flexible and adapting work plans

KU10. how to complete tasks accurately by following standard procedures

KU11. technical resources needed for work and how to obtain and use these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    write in at least one language

GS2.    read instructions, guidelines/procedures

GS3.    ask for clarification and advice from appropriate persons

GS4.    communicate orally with colleagues

GS5.    make a decision on a suitable course of action appropriate for accurately completing the task within resources

GS6.    agree objectives and work requirements

GS7.    plan and organise work to achieve targets and deadlines

GS8.    deliver consistent and reliable service to customers

GS9.    check own work and ensure it meets customer requirements

GS10. anomalies to the concerned persons

GS11. analyse problems and identify work-arounds taking help from

GS12. apply own judgement to identify solutions in different situations

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Work effectively in a team:

Elements and Performance Criteria

Effective communication

To be competent, the user/individual on the job must be able to:

PC1.   maintain clear communication with colleagues

PC2.   work with colleagues

PC3.   pass on information to colleagues in line with organisational requirements

PC4.. work in ways that show respect for colleagues

PC5.   carry out commitments made to colleagues

PC6.   let colleagues know in good time if cannot carry out commitments, explaining the reasons

PC7.          identify problems in working with colleagues and take the initiative to solve these problems

PC8.          follow the organisations policies and procedures for working with colleagues

PC9.   ability to share resources with other members as per priority of tasks

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1. the organisations policies and procedures for working withcolleagues, role and responsibilities in relation to this

KU2. the importance of effective communication and establishing goodworking relationships with colleagues

KU3. different methods of communication and the circumstances inwhich it is appropriate to use these

KU4. benefits of developing productive working relationships withcolleagues

KU5. the importance of creating an environment of trust and mutualrespect

KU6. whether not meeting commitments, will have implications onindividuals and the organisation

KU7. different types of information that colleagues might need and theimportance of providing this information when it is required

KU8. the importance of problems, from colleagues perspective andhow to provide support, where necessary, to resolve these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    complete well written work with attention to detail

GS2.    read instructions, guidelines/procedures

GS3.    listen effectively and orally communicate information

GS4.           make decisions on a suitable course of action or response

GS5.           plan and organise work to achieve targets and deadlines

GS6.           check that the work meets customer requirements

GS7.    deliver consistent and reliable service to customers

GS8.           apply problem solving approaches in different situations

GS9.           apply balanced judgements to different situations

GS10. apply good attention to detail

GS11. check that the work is complete and free from errors

GS12. get work checked by peers

GS13. work effectively in a team environment

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Maintain a healthy,safe and secure working environment:

Elements and Performance Criteria

Resources needed to maintain a safe, secure working environment

To be competent, the user/individual on the job must be able to:

PC1.   comply with organisations current health,safety and security policies and procedures

PC2. report any identified breaches in health,safety, and security policies and procedures to the designated person

PC3.. Coordinate with other resources at the workplace to achieve the healthy, safe and secure environment for all incorporating all government norms esp. for emergency situations like fires,earthquakes etc.

PC4.   identify and correct any hazards like illness, accidents, fires or any other natural calamity safely and within the limits of individuals authority

PC5.   report any hazards outside the individuals authority to the relevant person in line with organisational procedures and warn other people who may be affected

PC6.   follow organisations emergency procedures for accidents, fires or any other natural calamity

PC7.   identify and recommend opportunities for improving health,safety, and security to the designated person

PC8.   complete all health and safety records are updates and procedures well defined

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    legislative requirements and organisations procedures for health, safety and security and individuals role and responsibilities in relation to this

KU2.    what is meant by a hazard, including the different types of health and safety hazards that can be found in the workplace

KU3.    how and when to report hazards

KU4.    the limits of responsibility for dealing with hazards

KU5.    the organisations emergency procedures for different emergency situations and the importance of following these

KU6.    the importance of maintaining high standards of health, safety and security

KU7.    implications that any non-compliance with health, safety and security may have on individuals and the organisation

KU8.    different types of breaches in health, safety and security and how and when to report these

KU9.    evacuation procedures for workers and visitors

KU10. how to summon medical assistance and the emergency services,where necessary

KU11. how to use the health, safety and accident reporting procedures and the importance of these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    complete accurate, well written work with attention to detail

GS2.    read instructions, guidelines/procedures/rules

GS3.    listen and orally communicate information

GS4.    make decisions on a suitable course of action or response

GS5.    plan and organise work to achieve targets and deadlines

GS6.    build and maintain positive and effective relationships withcolleagues and customers

GS7.    apply problem solving approaches in different situations

GS8.    analyse data and activities

GS9.    apply balanced judgements to different situations

GS10. apply good attention to detail

GS11. check that the work is complete and free from errors

GS12. get work checked by peers

GS13. work effectively in a team environment

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Supervise and evaluate performance:

Elements and Performance Criteria

Supervise & evaluate performance of all subordinates and reporting executives

To be competent, the user/individual on the job must be able to:

PC1..   set goals and targets as per organisational directives for all reporting executives

PC2..   create quantified measures and metrics to analyse the performance deliveredby subordinates

PC3..   set tangible and achievable incentives for subordinates as per the goals andtargets assigned

PC4..   ensure and implement strict adherence of all activities performed bysubordinates to organisational guidelines

PC5..   monitor and supervise all the activities performed by subordinates and ensureoptimisation to achieve the set goals

PC6.    evaluate performance of subordinates and reporting executives on thedesigned measures and metrics as per the guidelines of the Ogranization

PC7..   assist and support reporting executives whenever necessary or applicable

PC8..   document all performance indicators and metrics of subordinates in theprescribed format of organisation

PC9..   perform all appraisal related process flow for subordinates, as per respectiveperformance documents

PC10. handover all the documents and appropriate support measures to humanresources department for official records

PC11. ensure and implement proper process flow for feedbacks and queries receivedfrom subordinates

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    standard operating procedures of the organisation for appraisals, incentives, promotions and performance evaluation

KU2.    operating procedures for query and problem reporting and their redressal in the organisation

KU3.           framework and guidelines prescribed by the organisation for query and problem redressal

KU4.           framework and guidelines prescribed by the organisation for performance evaluations and

based appraisals out of it

KU5.    documentation requirements for each procedure carried out as part of roles and responsibilities

KU6.    institutional and professional code of ethics and standards of practice

KU7.    safety and health policies and regulations for the workplace

KU8.    documentation requirements for appraisals and other performance evaluations of various subordinate positions

KU9.    process flow for performance evaluation, documentation and appraisals related with them

KU10. subordinate and reporting executives problems and queries and documenting it in the organisations prescribed format

KU11. redressal documentations mechanisms available in the organization and actingaccordingly in a timely manner

KU12. software or Format such as MS Word, Excel, PowerPoint and Management Information System (MIS) as prescribed by the organization

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    communicate information and ideas in writing so that the subordinates andpeers can understand

GS2.    create documents required on the job (including requirement sheets, querysheets, response or feedback sheets etc.)

GS3.    write at least one local language

GS4.    read reviews from subordinates in terms of their requirements, queries andfeedbacks

GS5.    read appraisal documents related with any of subordinating position

GS6.    read policies and regulations pertinent to the job

GS7.    interact with all subordinates to understanding their requirements, queries and feedbacks on various aspects within the organisation

GS8.    interact with organisations internal stakeholders to ensure efficient performance evaluation of the subordinates leading to higher levels of satisfaction and motivation

GS9.    analyse information and evaluate results amongst the various available options or metrics on the performance indicators to choose best way to motivate subordinates through: rewards and recognition schemes promotion transfer to other work stream nominate for an executive training any other monetary or non-monetary benefits

GS10. plan work on a daily basisto ensure higher levels of motivated within the teamsupervising wherever required and giving freedom and independence to thesubordinates to ensure high quality work output with minimum superiorguidance leading to holistic development of the subordinate

GS11. ensure all activities performed by subordinates and reporting executives is in sync with broader organisational goals to ensure higher customer satisfaction

GS12. analyse all the queries or problems posted by subordinates and find an appropriate solution acceptable to the subordinates

GS13. deliver and act as per the organisation provided/guided resolutions

GS14. evaluate and identify all key requirements of the subordinates and try to solvevarious issues to ensure higher motivational levels

GS15. assess additional cost burden as a result of various incentives schemes and other rewards & recognition schemes for the subordinates and take an optimum decision to ensure the overall profitability of the organisation

GS16. assess additional cost burden as a result of various incentives schemes and other rewards & recognition schemes for the subordinates and take an optimum decision to ensure the overall profitability of the organisation

Design the marketing plan:

Elements and Performance Criteria

Design the overall marketing plan

To be competent, the user/individual on the job must be able to:

PC1. .  conduct market research in order to identify market requirements for current and future products

PC2. .  develop pricing strategies to balance firm objectives and for better customer satisfaction

PC3. .  identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors

PC4. .  evaluate the financial aspects of OEM product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections

PC5. .  formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers

PC6. .  direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities

PC7. .  negotiate contracts with vendors and distributors to manage OEM product distribution, establishing distribution networks and developing distribution strategies

PC8. .  consult with product development personnel on product specifications such as design, colour, and packaging

PC9..    compile lists describing product or service offerings

PC10.. select products and accessories to be displayed at trade or special production shows

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    standard operating procedures of the organisation/ dealership about brand promotion and expansion.

KU2.    documentation requirements for each procedure carried out as part of roles and responsibilities

KU3.    organisational and professional code of ethics and standards of practice

KU4.    safety and health policies and regulations for the workplace

KU5.    how to conduct market research in order to identify market requirements for current and future products

KU6.    how to study and compare competitors’ products and services.

KU7.    how to identify potential customers and developing strategies to communicate with them

KU8.    how to present findings and suggestions based on research conducted to company directors or other senior managers.

KU9.    how to develop pricing strategies for OEM products

KU10. product establishment objectives, market characteristics, and cost and mark-up factors

KU11. financial aspects of OEM product development, such as budgets, expenditures, research and development appropriations, and return-oninvestment and profit-loss projections

KU12. how to develop distribution and network expansion strategies

KU13. how to prepare lists describing product or service offerings of OEM products

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    ability to communicate information and ideas in writing so others will understand

GS2.    write in at least one language

GS3.    ability to read and understand information and ideas presented in writing

GS4.    read policies and regulations pertinent to the job

GS5.    give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

GS6.    interact with employees to ensure proper usage of designed marketing strategies

GS7.    communicate with employees to make them understand the use of marketing tools designed

GS8.    analyse the needs of customers and clients to design proper marketing strategy

GS9.    plan work assigned on a daily basis

GS10. ensure proper implementation of marketing strategies designed

GS11. ensure that customers needs and requirements are assessed

GS12. ensure that the designed strategies are aligned with the needs of the sales function

GS13. identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

GS14. handle unfavourable comparisons of the marketing strategies with competitors products

GS15. ensure that the marketing strategies are hurdle-free for the potential customer

GS16. liaise with OEM sales function to ensure all arrangements and documentation are done on time

GS17. analyse unique marketing tools that are required in the organization

GS18. use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Supervise implementation of marketing plan:

Elements and Performance Criteria

Ensure proper implementation of marketing plan and overall product communication

To be competent, the user/individual on the job must be able to:

PC1..    design incentive plans and framework for the effective implementation of marketing plan

PC2..    deliver all marketing activity within the agreed budget

PC3..    direct marketing staff where budgets are devolved

PC4..    supervise in searching and finalising potential partner relationships for better product development and promotion

PC5..    ensure proper execution of marketing strategies

PC6..    measure success of new and existing functionalities by taking user feedback

PC7..    use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends

PC8..    confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors

PC9..    coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services

PC10.. advise business and other groups on local, national, and international factors affecting the buying and selling of products and services

PC11.. consult with buying personnel to gain advice regarding the types of products or services expected to be in demand

PC12.. conduct economic and commercial surveys to identify potential markets for products and services

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1.    standard operating procedures of the organisation/ dealership about brand promotion and expansion

KU2.    documentation requirements for each procedure carried out as part of roles and responsibilities

KU3.    organisational and professional code of ethics and standards of practice

KU4.    safety and health policies and regulations for the workplace

KU5.    how to monitor and analyse market trends

KU6.    how to conduct economic and commercial surveys to identify potential markets for products and services

KU7.    how to present findings and suggestions to company directors or other senior managers

KU8.    how to identify target markets and developing strategies to communicate with them

KU9.           how to develop incentive plans for sales function

KU10. methods and techniques of taking feedback from customers about measure success of new and existing functionalities by taking user feedback

KU11. local, national, and international factors affecting the buying and selling of products and services

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1.    ability to communicate information and ideas in writing so others will understand

GS2.    write in at least one language

GS3.    ability to read and understand information and ideas presented in writing

GS4.    read policies and regulations pertinent to the job

GS5.    give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

GS6.    interact with employees to ensure proper usage of designed marketing strategies

GS7.    communicate with employees to make them understand the use of marketing tools designed

GS8.    analyse the needs of customers and clients to design proper marketing strategy

GS9.    plan work assigned on a daily basis

GS10. ensure proper implementation of marketing strategies designed

GS11. ensure that customers needs and requirements are assessed

GS12. ensure that the designed strategies are aligned with the needs of the sales function

GS13. identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

GS14. handle unfavourable comparisons of the marketing strategies with competitors products

GS15. ensure that the marketing strategies are hurdle-free for the potential customer

GS16. liaise with OEM sales function to ensure all arrangements and documentation are done on time

GS17. analyse unique marketing tools that are required in the organization

GS18. use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Assessment Guidelines:

  1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Element/ Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each Element/ PC.
  • The assessment for the theory part will be based on knowledge bank of questions created by the SSC.
  • Assessment will be conducted for all compulsory NOS, and where applicable, on the selected elective/option NOS/set of NOS.
  • Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below).
  • Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/ training center based on these criteria.
  • To pass the Qualification Pack assessment, every trainee should score the Recommended Pass % aggregate for the QP.
  • In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.