Rita Charitable Trust

Community Journalist (1 years diploma)

Community Journalist click here

Brief Job Description: A Community Journalist helps the correspondent and editorial
team in newsroom by circulating or providing local news on different subjects
important to community. He/she gathers information by capturing pictures / videos
and creates case highlights, news stories, to be used for television, radio or in
magazines, newspapers, etc.


Personal Attributes: The individual should possess ethics & integrity; courage &
boldness; excellent communication and investigation skills while interacting with
people and also have a genuine interest in people around him/her. He/she must be
able to coordinate with local community, absorb information of local relevance.

Community Journalist (1 years diploma)
Community Journalist (1 years diploma)

Description
Sector Sector is a conglomeration of different business operations having
similar businesses and interests. It may also be defined as a distinct
subset of the economy whose components share similar characteristics
and interests.


Sub-sector Sub-sector is derived from a further breakdown based on the
characteristics and interests of its components.
Occupation Occupation is a set of job roles which performs similar or related set
of functions in an industry.


Job role Job role defines a unique set of functions that together form a
unique employment opportunity in an organization.
Occupational
Standards(OS)
OS specify the standards of performance that an individual must
achieve when carrying out a function at the workplace, together with
the knowledge and understanding they need to meet that standard
consistently. Occupational Standards are applicable both in the Indian
and global contexts.


Performance Criteria Performance criteria are statements that together specify the
standard of performance required while carrying out a task.
National Occupational
Standards (NOS)


NOS are the occupational standards which are applied uniquely in
the Indian context.
Qualifications Pack
(QP)


QP comprises the set of OSs, together with the educational training
and other criteria required to perform a job role. A QP is assigned a
unique qualifications pack code.


Electives Electives are NOS or a set of NOS that are identified by the sector as
contributive to specialization in a job role. There may be multiple
electives within a QP for each specialized job role. Trainees mustselect
at least one elective for the successful completion of a QP with
Electives.


Options Options are NOS or a set of NOS that are identified by the sector as
additional skills. There may be multiple options within a QP. It is not
mandatory to select any of the optionsto complete a QP with Options.
Unit Code Unit code is a unique identifier for an Occupational Standard, which is
denoted by an


Unit Title Unit title gives a clear overall statement about what the incumbent
should be able to do.
Description Description gives a short summary of the unit content. This will be
helpful to anyone searching on a database to verify that this is the
appropriate OS they have been looking for.


Scope Scope is a set of statements specifying the range of variables that an
individual may have to deal with while carrying out the functions
which have a critical impact on quality of performance required.


Knowledge and Understanding
Knowledge and understanding are statements which together specify
the technical, generic, professional and organizational specific
knowledge that an individual needs to perform for the required
standard.


Organizational Context Organizational context includes the way the organization is structured
and how it operates, including the extent of operative knowledge.
Technical Knowledge Technical knowledge is the specific knowledge needed to accomplish
specific designated responsibilities.

Qualifications Pack for Community Journalist

Core Skills/ Generic
Skills
Core skills or generic skills are a group of skills that are the key to
learning and working in today’s world. These skills are typically
needed in all the work environments in today’s world. In the context
of the OS, these include communication related skills that are
applicable to most of the job roles.


Assignment Desk The department in a news organization that tracks all stories and
developments and also allocates news gathering resources to them
Budget Budget is an estimate of the total cost of production that may include a
break-up of cost components


Copyright Laws A legal framework linked to intellectual property and the rights given
to creators of original products/ concepts
Copy Desk The department in a news organization where final copy (text or script)
is prepared for publishing and/ or broadcasting


Journalism Discipline of gathering, writing and reporting news, across a range of
media – Television, Print, Radio and Digital.
Script Script is a structured narrative of a story and/or the spoken words as a
narrative that accompanies a programmer


Set The background/ scenery visible through the camera (for video
production) or directly to the spectator (for theatrical production)
Target Audience Group of people at whom content or advertising is aimed. The target
audience are typically defined by age, gender, economic classification,
geography and any other relevant parameters


Timelines Timeline is a listing of dates by which the production
milestones/stages need to be completed
Vertical Vertical may exist within a sub-sector representing different domain
areas or the client industries being served by the industry

Description
NOS National Occupational Standard(s)
NSQF National Skills Qualification Framework
QP Qualifications Pack
NVEQF National Vocational Education Qualifications Framework
NVQF National Vocational Qualifications Framework

Map the communty
Description This OS unit is about community mapping, interaction with people, study on incident.
Scope  Community mapping and recognize the incident
 Abide by the limitations while collecting reports on social practices


Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Community mapping
and recognize the
incident
To be competent, the user/individual on the job must be able to:
PC1. develop a method to connect with the local public and concerned authorities
of their surrounding community


PC2. conduct small group meetings with local people
PC3. visit the community to develop idea about case story
PC4. analyze the work carried out in surrounding community
Abide by the
limitations while
collecting reports on
social practices


PC5. abide by the limitations that apply to work in the respective region (Gram
Panchayats etc. if any)
PC6. collect information from various sources, including daily events and
occurrences, other news publications


Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. the target audience for the content and/or the organization/ individual that is
commissioning the content


KA2. editorial standards followed by the organization/ individual that is
commissioning the content (including applicable local, national or international
laws)
KA3. resource limitations including any constraints on budget, resource availability
and deadlines.


KA4. the mechanism for reporting non-compliance and what to do in the instances
where one’s direct supervisor may also be non-compliant
KA5. local administrative structure (Sub-division, block, panchayat etc.), education
system, culture, local sports, etc.

Technical Knowledge
The user/individual on the job needs to know and understand:
KB1. the different information sources available – including daily events and
occurrences, other news publications, interacting with people (colleagues,
experts, contacts/ network), archives, press releases and newswires
KB2. how to build and maintain a network of contacts/ sources


KB3. how to verify information, undertake background checks and confirm the
accuracy of any fact used during idea development
KB4. norms of Press Council of India and journalistic conduct, 2005
KB5. code of ethics and core values such as impartiality, communal harmony and
secularism


KB6. create awareness among local community and encourage self help group
KB7. personal attacks/ commentary on an individual and potential litigation risks
e.g. defamation, libel and slander
KB8. the kind of information which cannot be disclosed (e.g. matters that are sub
judice, events that could ignite communal unrest etc.)


KB9. where the identity of a specific individual must not be disclosed (e.g. victims of
rape and identify other grievous harm)
KB10. how to correctly address the issues of minority communities such as women,
AIDS patients and other sections of society in a manner that is progressive,
inclusive and maintains their dignity


KB11. how to respect intellectual property, and the implications of using copyrighted
material, infringement and plagiarism
KB12. the penalties (e.g. fines and imprisonment) for not complying with these
norms.


KB13. how to be updated with the legal and regulatory framework to ensure that
non-compliance does not happen due to lack of knowledge/ awareness of
change in norms
KB14. how to evaluate any risks of non-compliance to the individual’s own health and
safety and/ or others around them


Skills (S)
A. Core Skills/
Generic Skills
Writing Skills
The user/ individual on the job needs to know and understand how to:
SA1. draft story outlines and other writte-up on the incident

Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. study background, gather references and collect information
SA3. read various sources of news including wire services and other publications/
channels/ websites/ media


Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. undertake background research and collect information by conversing with
people
SA5. effectively present and defend ideas to one’s editor/ editorial supervisor


B. Professional Skills Decision Making
The user/individual on the job needs to know and understand how to:
SB1. make relevant decisions related to the area of work e.g. choice of idea,
confirming accuracy of information and evaluating risks


Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. estimate the effort associated with realizing the idea
SB3. plan own work and work for additional staff (e.g. photographers,
videographers and copy desk) according to deadlines


Customer Centricity
The user/individual on the job needs to know and understand:
SB4. the consumption patterns and preferences of the target audience (readers/
viewers/ listeners)


Analytical Thinking
The user/individual on the job needs to know and understand:
SB5. how to analyze a range of information sources
SB6. distinguish clearly between fact, opinion, and comment while developing
ideas for editorial content


Critical Thinking
The user/individual on the job needs to know and understand:
SB7. assess the suitable background concept for the intended target audience


Problem Solving
The user/individual on the job needs to know and understand:

SB8. address any legal, ethical or safety challenges while collecting the information

Gather news of local importance
Description This OS unit is about gathering the relevant information, news, events etc. related to
local community and creating a case story / news by involving people while collecting
background information.


Scope • Investigate background of the incident and create story concepts
• Use audio visual aids with proper planning


Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Investigate
background of the
incident and create
story concept
To be competent, the user/individual on the job must be able to:
PC1. conduct background study and collect information for developing story ideas
PC3. create story ideas for their suitability to the particular medium relevant to the
incident.


PC2. create daily coverage that reflects the conversations about issues in the
community
PC4. verify evidence of the incident (s)
PC5. conduct root cause analysis
PC6. analyze the corresponding implications on expenditure, resource requirements
and the social impact of the incident


PC7. gather information from the field through a range of sources, and file stories
within timelines
PC8. gather ideas of social importance in the region
PC9. collect information from various sources, including daily events and
occurrences, other news publications


Use audio visual aids
with proper planning
PC10. identify which audio visual aid(s) would be most appropriate for the story being
recorded/told, and to the medium/format being used


PC11. capture / collect all relevant pictures, videos, audios related to the incident
PC12. use task specific audio visual aids like illustrations, graphics (text, charts, graphs),
audio and video clips available, animation tools and visual effects


Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)


The user/individual on the job needs to know and understand:
KA1. the target audience for the content and/or the organization/ individual that is
commissioning the content

KA2. editorial standards followed by the organization/ individual that is
commissioning the content (including applicable local, national or international
laws)


KA3. resource limitations including any constraints on budget, resources and time
availability (i.e. deadlines)


B. Technical Knowledge
The user/individual on the job needs to know and understand:
KB1. the different information sources available – including daily events and
occurrences, other news publications, communicating with people
(colleagues, experts, contacts/ network), archives, press releases and
newswires


KB2. how to build and maintain a network of contacts/ sources
KB3. beats that are critical to cover a community
KB4. how to work on the beats effectively
KB5. how to connect with local community, anticipating their needs and wants
KB6. how to select the appropriate information source(s) based on the idea, the
target audience and the platform where it will be published/ aired


KB7. how to verify information, undertake background checks and confirm the
accuracy of any facts that are gathered
KB8. available resources and implications of a particular story/ idea/ concept on
resources, time and budget


Skills (S)
A. Core Skills/
Generic Skills
Writing Skills
The user/ individual on the job needs to know and understand how to:
SA1. write notes on background study, analysis, etc.


Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. undertake background research, gather references and collect information
SA3. read and analyze various sources of news including wire services and other
publications/ channels/ websites/ media


Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. undertake background research and collect information by conversing with
people

SA5. effectively present and defend research and information collected to one’s
editor/ editorial supervisor


B. Professional Skills Decision Making
The user/individual on the job needs to know and understand how to:
SB1. make relevant decisions related to the area of work e.g. choice of information
source(s), confirming accuracy of information and evaluating risks


Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. estimate the effort and time associated with conducting research for a
particular story/ idea/ concept


Customer Centricity
The user/individual on the job needs to know and understand:
SB3. the consumption patterns and preferences of the target audience (reader/
viewer/ listener)


Analytical Thinking
The user/individual on the job needs to know and understand:
SB4. how to analyze a range of information sources
SB5. how to analyze and interpret relevant data

Conduct an interview
Description This unit is about conducting interviews and gathering relevant information during
interviews
Scope  Preparing a questionnaire
 Undertaking the set-up activities
 Conducting various kind of interviews


Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Prepare
questionnaire
To be competent, the user/individual on the job must be able to:
PC1. identify the objective of the interview and its relevance to the individuals or
wider audience and organization, as appropriate to the role
PC2. interpret the interview-brief correctly


PC3. conduct contextual study of the individual(s) to be interviewed
PC4. prepare pertinent questions and be aware of the type of interview being
conducted:
 profiles/ biopics – focused on the individual being interviewed
 news interviews – where the interview is used to highlight certain aspects
of a larger news story


PC5. prepare list of questions relevant to the concept / story / case on which
interview is being planned.
PC6. get ready with verbal evidences for cross questioning, if applicable
Undertaking set-up
activities


PC7. complete all set-up activities before start of interview (live) or interaction with
the surrounding public, across different mode such that live, pre-recorded,
face-to-face, over telephone, skype or video call, at an outdoor location (e.g.
home, office, hotel, or public space), in studios etc.
Conducting various
kind of interviews


PC8. recognise type of interview planned to be conducted like informal,
behavioural, stress interview, panel interview etc.
PC9. conduct the interview in a sequential manner with an understanding of roles
of individual and corresponding authority– i.e. pose questions, receive
answers/ information, participate in the conversation and improvise the topics

PC10. analyse verbal and non-verbal cues of the interviewee, accomplish the flow of
the conversation and challenge/steer the conversation as appropriate to the
role


Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)


The user/individual on the job needs to know and understand:
KA1. the target audience for the interview and/or the organization/ individual,
commissioning the interview


KA2. writing standards followed by the organization/ individual, commissioning the
interview (including applicable local, national or international laws)
KA3. resource limitations including any constraints on budget, resources and time
availability (i.e. deadlines)


B. Technical Knowledge
The user/individual on the job needs to know and understand:
KB1. how to define the purpose/ objective of the interview
KB2. how to conduct background study on the interviewee and prepare an
interviewee profile


KB3. how to verify information and confirm the accuracy of any facts that are
researched and/ or collected during the interview itself
KB4. how to plan for interviews (outdoor or in the studio) – including choice of
setting, time, budget, resources and equipment required


KB5. different interview styles and how to identify the appropriate style for each
interview based on the brief/ requirements
KB6. how to manage situations where the interviewee chooses to remain
anonymous or where his/ her identity needs to be protected


Skills (S)
A. Core Skills/
Generic Skills
Writing Skills

The user/ individual on the job needs to know and understand how to:
SA1. prepare a list of questions and talking points
SA2. write-up interview notes/ transcripts

Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. undertake background research, gather references and collect information

Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. effectively converse with the interviewee and gather information required
SA5. use listening skills including paying attention to non-verbal cues/ body
language


B. Professional Skills Decision Making
The user/individual on the job needs to know and understand how to:
SB1. make relevant decisions related to the area of work e.g. choice of questions,
confirming accuracy of information and evaluating risks
SB2. prioritize questions and redirect the conversation, if needed


Plan and Organize
The user/individual on the job needs to know and understand how to:
SB3. plan in advance for an interview, including resource and equipment
requirements
SB4. assess the level of research demanded by an interview, and undertake the
research as necessary


Problem Solving
The user/individual on the job needs to know and understand how to:
SB5. manage unpredictable situations – e.g. change in interviewee’s attitude or
style of answering


Critical Thinking
The user/individual on the job needs to know and understand how to:
SB6. deal practically with occasions which could harm oneself or organization,
including: the attitude or behavior of interviewees, the information they
supply, breaches in legal, ethical or compliance codes


Customer Centricity
The user/individual on the job needs to know and understand how to:
SB7. manage interviews so that individual who is interviewed will meet the time
limits, and keep to the subject; and recognise, pursue and if necessary clarify
relevant issues that arise, and points that need to be followed up later

SB8. establish and maintain rapport with interviewees, treat them courteously,
listening carefully to their answers, and differentiating between fact and
opinion


Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB9. clearly identify from the organization’s brief, the purpose and focus of the
interview.
SB10. read and analyze various sources of news including wire services and other
publications/ channels/ websites/ media