Assistant Graphic Designer (1 years diploma)

Assistant Graphic Designer click here

Brief Job Description: Assistant Graphic Designer in the Media & Entertainment
industry is also known as Junior visualizer and works under the graphic designer.
Assistant graphic designer assists in designing basic visuals as per the instructions
and feedback provided by graphic designer.

Personal Attributes: The individual needs to have creative bent of mind, good
communication skills and should be a good team player. He should also be able
to prioritize the work.

Description
Sector Sector is a conglomeration of different business operations having similar
businesses and interests. It may also be defined as a distinct subset of the
economy whose components share similar characteristics and interests.
Sub-sector Sub-sector is derived from a further breakdown based on the
characteristics and interests of its components.

Occupation Occupation is a set of job roles, which perform similar / related set of
functions in an industry.
Job role Job role defines a unique set of functions that together form a unique
employment opportunity in an organization.

Occupational
Standards(OS)
OS specify the standards of performance an individual must achieve when
carrying out a function in the workplace, together with the knowledge and
understanding they need to meet that standard consistently.
Occupational Standards are applicable both in the Indian and global
contexts.

Performance Criteria Performance criteria are statements that together specify the
standard of performance required when carrying out a task.
National Occupational
Standards (NOS)
NOS are occupational standards which apply uniquely in the Indian
context.

Qualifications Pack
(QP)
QP comprises the set of OSs, together with the educational, training and
other criteria required to perform a job role. A QP is assigned a unique
qualifications pack code.

Description Description gives a short summary of the unit content. This would be
helpful to anyone searching on a database to verify that this is the
appropriate OS they are looking for.

Scope Scope is a set of statements specifying the range of variables that an
individual may have to deal within carrying out the function which have
a critical impact on quality of performance required.

Knowledge and
Understanding
Knowledge and understanding are statements which together specify the
technical, generic, professional and organizational specific knowledge that
an individual need to perform to the required standard.

Organizational
Context
Organizational context includes the way the organization is structured and
how it operates, including the extent of operative knowledge managers
have of their relevant areas of responsibility.
Technical Knowledge Technical knowledge is the specific knowledge needed to accomplish
specific designated responsibilities.

Core Skills/Generic
Skills
Core skills or generic skills area group of skills that are the key to learning
and working in today’s world. These skills are typically needed in any work
environment in today’s world. In the context of the OS, these include
communication related skills that are applicable to most job roles.

Assignment Desk The department in a news organization that tracks all stories and
developments and allocates news gathering resources to them.
Budget Budget is an estimate of the total cost of production that may include a
break-up of cost components.

Copyright Laws A legal framework linked to intellectual property and the rights given to
creators of original products/ concepts.
Copy Desk The department in a news organization where final copy (text or script) is
prepared for publishing and/ or broadcasting.

Qualifications Pack for Assistant Graphic Designer

Keywords/Terms Description
NOS National Occupational Standard(s)
QP Qualifications Pack
NSQF National Skill Qualifications Framework
NVEQF National Vocational Education Qualifications Framework
NVQF National Vocational Qualifications Framework
Journalism Discipline of gathering, writing and reporting news across a range of
media – Television, Print, Radio and Digital.

Script Script is a structured narrative of a story and or the spoken word/
narrative that accompanies a programme.
Set The background/ scenery visible through the camera (for video
production) or directly to the spectator (for theatrical production).
Target Audience Group of people at whom content/ adverting is aimed. A target audience
is typically defined by age, gender, economic classification, geography
and any other relevant parameters.

Timelines Timelines is a listing of dates by which the production milestones/stages
need to be completed.
Vertical Vertical may exist within a sub-sector representing different domain
areas or the client industries served by the industry.

Interpret graphic visualization brief
Description This OS unit is about understanding the production requirements and
planning the process and workflow
Scope This unit/task covers the following:
 Analyse requirements of production

 Constructing an approach and plan the process
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Analyse
requirements of
production

To be competent, the user/individual on the job must be able to:
PC1. identify the design specification based on job brief (dimensions,
operating platforms, etc.)
PC2. determine and relate the base idea, theme and concept
PC3. identify client branding (color scheme, logo, target audience.)
Constructing an
approach and plan
the process

PC4. determine the platform requirements of the project (television, film,
print, gaming etc.)
PC5. determine the work requirements of the project relevant to his / her
job role (format, number, types, duplicates etc
Knowledge and Understanding (K)

A. Organizational
Context
(Knowledge of the
company /
organization and its
processes)
The user/individual on the job needs to know and understand:
KA1. the creative vision and elements of production relevant to his/her job
role

KA2. the project pipeline/schedule and timelines relevant to the work
KA3. the intended purpose of the design that needs to be created
KA4. how to maintain consistency in idea, theme, style and concept defined
by the brief
KA5. the technique and workflow followed in the organization

B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. how to source materials for research and reference.
KB2. how to express ideas using techniques like mind maps, mood boards,
storyboards, etc.
KB3. applicable copyright norms and intellectual property rights

Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. document decisions on the processes involved and techniques to be
used with reasons there of
SA2. document other areas (e.g. requirements of the target audience,
market, end-product, reference links and videos) that may be relevant
for the team

Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. read and understand the script and determine requirements
SA4. read about emerging techniques in production
SA5. read user manuals for equipment and software
SA6. read about the tastes and preferences of the target audience and the
market where the end-product intends to be distributed

Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA7. discuss to resolve any issues related to the creative vision
SA8. communicate with team members, relay instructions, collaborate and
resolve issues with members of the post-production team handling
different aspects/processes to determine the effort involved for the
activities that would need to be performed.

B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. plan the activities, workflow, resourcing and timelines in accordance
with the creative and technical requirements
SB2. manage deadlines successfully on time
SB3. work well in a fast-paced environment.

Problem Solving
The user/individual on the job needs to know and understand:
SB4. how to identify any issues that may arise during post-production and
find solutions to address them

Critical Thinking
The user/individual on the job needs to know and understand how to:
SB5. appraise the quality of the raw footage gathered to ensure it is in line
with the initial concept and quality standards

Decision Making
The user/individual on the job needs to know and understand how to:
SB6. manage decision on suitable course of action

Analytical Thinking
The user/individual on the job needs to know and understand:
SB7. analyse an aesthetic sense towards the final output

Customer Centricity
The user/individual on the job needs to know and understand:
SB8. check that your own work meets customer requirements

Manage equipment & materials
Description This OS unit is about managing equipment and material throughout the
design process

Scope This unit/task covers the following:
 preparing material and equipments
 managing interim data-sets during production
 ensuring data-sets are ready to exhibit / display

Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Preparing material
and equipments
To be competent, the user/individual on the job must be able to:
PC1. gather rawstock imageries/material(e.g.photographs, clipart,
imagefilters) and select relevant material that can be used
forproduction.

PC2. sort and make the material ready for the production process.
PC3. check software / equipment is ready for use (e.g.photoshop,
scanner, etc)

Managing interim
data-set during
production
PC4. save back-ups for interim data-sets in the appropriate file formats
Ensuring data-sets are
ready to exhibit
display

PC5. ensure final data-sets are prepared in appropriate file formats as per
desired technical specifications (e.g.psd, .ai, .cdr,etc.) and appropriate
medium(e.g. dvd,cd and digital flash drives) before presenting
PC6. clear logs/data and keep the software and equipment ready for
future use

Manage equipment & materials

A.Organizational
Context (Knowledge of
the company /
organization and its
processes)
The user/individual on the job needs to know and understand:
KA1. the purpose and intended use of the end-product
KA2. the creative and technical specifications of the work-product,
including the quality standards expected of the final output

KA3. the intended distribution/exhibition mediums for the production
KA4. establish data management and work flow systems
KA5. how to maintain quality control as production scales

B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. how to work on relevant equipment and software e.g. photoshop,
illustrator, CorelDraw, in design, printer, scanner, etc.
KB2. the format, resolution and quality in which the material would be
needed

KB3. the storage media relevant to the type of production
KB4. file-naming conventions appropriate to the production
KB5. how to keep abreast of changes in technology and update skills
accordingly

Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. prepare documentation, including charts, to accompany the work product

Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. read and understand the user and technical specifications of
equipment and software

Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA3. discuss and understand requirements and specifications from the
producer, director and supervisor
SA4. discuss any problems with the brief that could impact the production
process and solicit suggestions for resolving them

B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand:

SB1. plan and prioritize work according to the requirements

Critical Thinking
The user/individual on the job needs to know and understand how to:
SB2. understand the value addition on the work and better ways to work
on it smoothly and efficiently

Decision making
The user/individual on the job needs to know and understand how to:
SB3. manage decision on suitable course of action

Customer Centricity
The user/individual on the job needs to know and understand how to:
SB4. check that own and/or your peer’s work meets customer
requirements

Problem Solving
The user/individual on the job needs to know and understand how to
SB5. ensure that work requires technical assistance to meet the desired
outcomes and ability and how it is being solved

Analytical Thinking
SB6. The user/individual on the job needs to know and understand how

Create/edit raster and vector graphics
Description This OS unit is about preparing visuals as supervised by an art director or
a senior graphic designer
Scope This unit/task covers the following:
 Create and edit visuals appropriately

Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Create and edit
visuals appropriately
To be competent, the user/individual on the job must be able to:
PC1. select graphic elements in accordance with the design idea
PC2. determine the color output based on the design idea
PC3. edit and compose existing images as supervised
PC4. create digital artworks (logo, posters, stationery, etc.)
PC5. create typography designs (movie titles, logo text, etc.)

The user/individual on the job needs to know and understand:
KA1. the creative vision and elements of production relevant to
his/her job role
KA2. the project pipeline/schedule and timelines relevant to their
work

KA3. the intended purpose of the design that need to be created
KA4. how to report work progress to the supervisor

B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. how to source images which are suitable for the scope of the
project
KB2. the techniques to create vector artwork(logo, titles, box art,
stationary, etc.)

KB3. the techniques to create raster artwork(poster, brochure, etc)
KB4. color correction and image compositing techniques
KB5. image restoration and retouching techniques
KB6. how to collect feedback from superiors and make necessary

Create/Edit raster and Vector Graphics

corrections
KB7. the implication of the format on the quality of the end-product
KB8. applicable copyright norms and intellectual property rights
KB9. applicable health and safety guidelines

Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. document notes and specifications for guidance and reference

Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. read the technical specifications provided by the client(s) to
understand the area of interest

Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. discuss the creative vision and technical requirements that
need to be complied with the brief
SA5. discuss interim/final work with superiors and solicit their feedback
on improvements

B. Professional
Skills
Decision making
The user/individual on the job needs to know and understand how to:
SB1. finalise the design ideas created or edited as per the project
requirements

Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. plan and priorities work according to the requirements
SB3. plan to achieve the target on time
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB4. check that own and/or your peer’s work meets customer
requirements.
SB5. work effectively in a customer facing environment

Problem Solving
The user/individual on the job needs to know and understand how to:
SB6. address comments on the interim/final work-products and make changes accordingly

Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB7. have a keen eye for detail and maintain an aesthetic sense
towards color Shapes, forms and software capabilities of the
final output

Critical Thinking
The user/individual on the job needs to know and understand how to:
SB8. appraise the quality of own work to ensure it is in line with
the expected quality standards

Maintain workplace health and safety
Description This OS unit is about contributing towards maintaining a healthy, safe and secure
working environment

Scope This unit/task covers the following:
 understanding the health, safety and security risks prevalent in the workplace
 knowing the people responsible for health and safety and the resources available
 identifying and reporting risks
 complying with procedures in the event of an emergency

Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Understanding the

PC12. report any hazards outside the individual’s authority to the relevant person in
line with organizational procedures and warn other people who may be
affected
Complying with
procedures in the
event of an
emergency
PC13. follow organization’s emergency procedures for accidents, fires or any other
natural calamity in case of a hazard
PC14. identify and correct risks like illness, accidents, fires or any other natural
calamity safely and within the limits of individual ’authority

Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. organization’s norms and policies relating to health and safety
KA2. government norms and policies regarding health and safety and related
emergency procedures

KA3. limits of authority while dealing with risks/ hazards
KA4. the importance of maintaining high standards of health and safety at a
workplace

B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the different types of health and safety hazards in a workplace
KB2. safe working practices for own job role
KB3. evacuation procedures and other arrangements for handling risks
KB4. names and contact numbers of people responsible for health and safety in a
workplace

KB5. how to summon medical assistance and the emergency services, where
necessary
KB6. vendors’ or manufacturers’ instructions for maintaining health and safety
while using equipment’s, systems and/or machines

health, safety and
security risks
prevalent in the
workplace

To be competent, the user/individual on the job must be able to:
PC1. maintain one’s posture and position to minimize fatigue and the risk of injury
PC2. maintain first aid kit and keep oneself updated on the first aid procedures
PC3. identify and document potential risks like siting postures while using
computer, eye fatigue and other hazards in the workplace

PC4. accurately maintain accident reports
PC5. report health and safety risks/ hazards to concerned personnel
PC6. participate in organization health and safety knowledge sessions and drills
Knowing the people
responsible for
health and safety and
the resources
available

PC7. identify the people responsible for health and safety in the workplace,
including those to contact in case of an emergency
PC8. identify security signals e.g. fire alarms and places such as staircases, fire
warden stations, first aid and medical rooms
Identifying and
reporting risks

PC9. identify aspects of your workplace that could cause potential risk to own and
others health and safety
PC10. ensure own personal health and safety, and that of others in the workplace
though precautionary measures
PC11. identify and recommend opportunities for improving health, safety, and
security to the designated person