Design Merchandiser
Scope This unit/task covers the following:
Assess market trends
• conduct research for the trends and market preferences for types of jewellery
products and designs preferred by potential customers
• interact with customers, marketing department and product development head to
gather market insights on cost of raw materials and pricing of finished jewellery
• follow various jewellery design publications, exhibitions, etc., to understand new
design trends
• form hypothesis of the new design modifications required for different price points
Develop jewellery design concept
• provide visual image, photographs of the design concepts to designers
• give instructions to designers in terms of product type, size, dimensions, shapes,
materials as per research information gathered
• get the hand sketch designs done by designers and select the designs
• provide selected designs to CAD operator for developing 3D models with detailing
and dimensions for jewellery pieces to be manufactured check quality of the
hand sketch and CAD design
Present the designs to senior management
• prepare design brief in terms of uniqueness, practicality, potential in the market
and price points
• presentation the design concepts
• discuss and finalise the designs
Implement product development plan
• prepare the product development plan
• provide CAD designs to CAM operator for preparing master model in resin or metal
• coordinate with production manager and get the metal master produced
• provide quality improvement inputs to production department
• receive inputs from designers and production department for improvements in
product designs
• finalise the master model
Provide marketing support
• present the new products to the marketing team
• jointly showcase products to the customers and in exhibitions
• select designs for running marketing campaign, catalogues
Data management
• store files and folder
• maintain data securely
Check quality and store designs
• self-check each design in terms of dimensions, clarity and practicality
• ensure timely delivery of the required number of quality approved designs
• document all the communications and suggestions related to design modification
Report problems related to:
• complexity of designs
• faulty equipment or software operation
• mismatch in design concept in terms of design trends, customer requirement,
production limitations and the appropriate action to take if refinement or
modification are required
• reasons for anticipated delays that may adversely affect delivery
Interact with superiors and customers
• receive instructions and materials from reporting supervisor and marketing
• address customer queries regarding modifications in designs
Element Performance Criteria
Market assessment To be competent, the user/individual on the job must be able to:
PC1. conduct thorough research on the market trends
PC2. analyse and report the product categories at different price points PC3.
conduct competitors analysis
Develop jewellery
design
To be competent, the user/individual on the job must be able to:
PC4. generate ideas for practical and fashionable designs
PC5. explain design concepts to designers and ensure clear sketches of ideas with
detailed drawings from designers
PC6. create new and successful designs per year
Implementing
product development
plan
To be competent, the user/individual on the job must be able to:
PC7. timely produce of master models by CAM operator
PC8. accurately disseminate design inputs to the production department
PC9. minimise rework after master model making
Productivity To be competent, the user/individual on the job must be able to:
PC10. timely deliver jewellery designs for master model making
PC11. develop number of successful designs as per target given
PC12. assist in number of marketing campaigns per year
Quality of output To be competent, the user/individual on the job must be able to:
PC13. maintain practicality and look of the design as per the design concept
PC14. conceptualise designs based on feedback from marketing and product
development
Knowledge and Understanding (K)
A. Organizational
Context
The user/individual on the job needs to know and understand:
KA1. company’s policies on: quality, incentives, delivery standards, safety and hazards,
integrity and IPR, and personnel management
KA2. work flow involved in cast and diamond-set jewellery manufacturing
KA3. importance of the individual’s role in the workflow KA4.
reporting structure
B. Technical
Knowledge
The us
KB1.
er/individual on the job needs to know and understand:
market segments, market research and assessment of jewellery retail trends
KB2. valuing of inputs of jewellery such as precious metal, stones, high value
consumables
KB3. how to use computers, CorelDraw, CAD workstation software and hardware,
compact digital camera, MS office, data management software, internet, etc.
KB4. the principles of drawing jewellery shapes
KB5. different type of jewellery products rings, bracelets, pendants, necklace, etc.
KB6. different types of diamonds and/or gemstones, colours, cuts and shapes
KB7. utility of designs in terms of daily wear, occasional
KB8.
KB9. basic jewellery manufacturing and techniques including types of diamonds and/or
gemstones settings
KB10. basics of design techniques, tools, principals involved in production of precision
designs, blueprints, drawings, and models
Skills (S) [Optional]
A. Core Skills/ Generic
Skills
Reading and writing skills
The user/ individual on the job needs to know and understand how to:
SA1. read company rules and compliance documents required to complete the work
SA2. communicating with industry players and clients
SA3. reading manuals, contracts and other documents
Calculation skills
The user/individual on the job needs to know and understand how to:
SA4. assess the number of diamonds and/or gemstones and weight of gold and other
materials required in a jewellery right at the concept stage
SA5. determine design parameters for CAD designing
Pricing skills
The user/individual on the job needs to know and understand how to: SA6.
track gold and diamond prices
SA7. estimate the manufacturing prices as per complexity of designs
SA8. determining price points for new designs based on gold weight, diamond carat
The user/individual on the job needs to know and understand how to:
SA9. share work load when multiple deliverables are required
SA10. deliver the designs to next work process on time SA11.
manage deskwork along with travel
B. Professional Skills Creative thinking
The user/individual on the job needs to know and understand:
SB1. how to accurately visualise designs to develop the concept
SB2. fashion trends for jewellery designs and catch changes from time to time
SB3. translate design ideas or concepts to jewellery product
Photography skills
The user/individual on the job needs to know and understand:
SB4. how to use compact digital cameras
SB5. photography for jewellery design concepts and visualisations
Using tools and machines
Reflective thinking
The user/individual on the job needs to know and understand how to:
SB8. improve ratio of successful designs
SB9. improve work processes or greater productivity
SB10. pre-empt complexity of the design in order to increase the speed of designs
SB11. provide information relevant to designs production department
SB12. make necessary design changes for practicality and maintaining look of the
jewellery designs
Critical thinking
The user/individual on the job needs to know and understand how to: SB13.
anticipate process disruption and reasons for delay
Unit Code G&J/N9901
Unit Title
(Task) Maintain IPR of company and respect IPR of other companies
Description This OS unit is about protecting company’s IPR and avoiding infringement to IPR of other
companies
Scope This unit/task covers the following:
Protect company’s Intellectual Property Rights (IPR)
• prevent leak of new designs to competitors by reporting on time
• be aware of any of company’s product or design patents
• report IPR violations observed in the market, to supervisor or company heads
Avoid infringement to IPR of other companies
• read copyright clause of the material published on the internet and any other
printed material
• consult supervisor or senior management when in doubt about using publicly
available information
• report any infringement observed in the company
Respecting and
Maintaining IPR
Knowledge and Understanding (K)
A. Organizational
Context
The user/individual on the job needs to know and understand:
KA1. company’s policies on IPR and plagiarism
KA2. reporting structure
KA3. company’s unique product range
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. patents and IPR laws
KB2. how IPR protection is important for competitiveness of a company
Skills (S) [Optional]
A. Core Skills/ Generic
Skills
Communication skills
The user/ individual on the job needs to know and understand how to: SA1.
effectively communicate any observed IPR violations or order leaks
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to: SA2.
report potential sources of violations
Reflective thinking
The user/individual on the job needs to know and understand to: SA3.
learn from past mistakes and report IPR violations on time
Critical thinking
The user/individual on the job needs to know and understand how to: SA4.
spot signs of violations and alert authorities in time
Unit Code G&J/N9902
Unit Title
(Task) Interact with colleagues and seniors
Description This OS unit is about communicating with colleagues and seniors in order to achieve smooth and hazarwork flow
This unit/task covers the following:
Interact with supervisor
• receive work instructions and raw materials from reporting supervisor
• communicate to reporting supervisor about process-flow improvements, product defects received previous process, repairs and maintenance of tools and machinery as required
• communicate any potential hazards or expected process disruptions
handover completed work to supervisor
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Interaction
with
supervisor
To be competent, the user/individual on the job must be able to:
PC1. understand the work output requirements
PC2. comply with company policy and rule
PC3. deliver quality work on time as required by reporting any anticipated reasons for delays
Interactions
with
colleagues and
other
departments
To be competent, the user/individual on the job must be able to:
PC4. put team over individual goals
PC5. be able to resolve conflicts
PC6. learn how to multi-task relevant activities
Knowledge and Understanding (K)
A.
Organizational
Context
The user/individual on the job needs to know and understand:
KA1. company’s policies on: preferred language of communication, reporting and escalation policy,delivery standards, and personnel management KA2. reporting structure
Interact with colleagues within and outside the department
work as a team with colleagues and share work as per their or own work skills
work with colleagues of other departments
communicate and discuss work flow related difficulties in order to find sowith mutual agreement
receive feedback from qc and rework in order to complete work on time
B. Technical
Knowledge
The user/individual on the job needs to know and understand how to:
KB1. communicate effectively
KB2. build team coordination
Skills (S) [Optional]
A. Core Skills/ Generic
Skills
Communication skills
The individual on the job needs to know and understand how to:
SA1. read and write preferred language of communication as prescribed by the
company
SA2. read job sheets and interpret technical details mentioned in the job sheet
B. Professional Skills Decision making
The individual on the job needs to know and understand:
SB1. how to spot and communicate potential areas of disruptions to work process
and report the same
SB2. when to report to supervisor and when to deal with a colleague individually,
depending on the type of concern
Reflective thinking
The individual on the job needs to know and understand how to:
SB3. improve work processes by interacting with others and adopting best
practices
Critical thinking
The individual on the job needs know and understand how to:
SB4. spot process disruptions and delays and report and communicate with
solutions
This unit/task covers the following:
Understand potential sources of accidents
to avoid accidents related to use of potentially dangerous chemicals, sharp tools
and machines
Use safety gear to avoid accidents
wear safety gear such as goggles, mask, gloves, ear plugs
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Communicating
potential accident
points
To be competent, the user/individual on the job must be able to:
PC1. spot and report potential hazards on time
PC2. follow company policy and rules regarding use of hazardous materials
PC3. attend and actively participate in the health and safety campaigns organised
by the company
Using safety gear To be competent, the user/individual on the job must be able to: PC4.
use or wear safety gear as per the rules of the company
Knowledge and Understanding (K)
A. Organizational
Context
The user/individual on the job needs to know and understand:
KA1. company’s policies on: safety and hazards and personnel management KA2.
reporting structure
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. how different chemicals react and what could be the danger from them KB2.
how to use machines and tools without suffering bodily harm
Actively participate in the health and safety awareness campaigns
attend fire drills organised by the company or industrial zone
learn first aid procedure
be alert about designated assembly area in the event of an emergency
read and understand the evacuation and emergency procedures
Communicate to reporting supervisor about:
process flow improvements that can reduce anticipated or repetitive hazards
mishandling of tools, machines or hazardous materials
electrical problems that could result in accident
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Communicating
potential accident
points
To be competent, the user/individual on the job must be able to:
PC1. spot and report potential hazards on time
PC2. follow company policy and rules regarding use of hazardous materials
PC3. attend and actively participate in the health and safety campaigns organised
by the company
Using safety gear To be competent, the user/individual on the job must be able to: PC4.
use or wear safety gear as per the rules of the company
Knowledge and Understanding (K)
A. Organizational
Context
The user/individual on the job needs to know and understand:
KA1. company’s policies on: safety and hazards and personnel management KA2.
reporting structure
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. how different chemicals react and what could be the danger from them KB2.
how to use machines and tools without suffering bodily harm
Skills (S) [Optional]
A. Core Skills/ Generic
Skills
Communication skills
The individual on the job needs to know and understand how to: SA1.
effectively communicate the danger
Organising skills
The individual on the job needs to know and understand how to:
SA2. keep all the tools in an organised manner so as to avoid accidents SA3.
keep the work environment safe and clean
B. Professional Skills Decision making
The individual on the job needs to know and understand how to: SB1.
report potential sources of danger
SB2. follow prescribed procedure in the event of an accident
SB3. wear appropriate safety gear to avoid an accident
Reflective thinking
The individual on the job needs to know and understand to:
SB4. learn from past mistakes regarding use of hazardous machines or chemicals
Critical thinking
The individual on the job needs to know and understand how to: SB5.
spot danger
Decision making
The individual on the job needs to know and understand how to: SB6.
report potential sources of danger
SB7. follow prescribed procedure in the event of an accident SB8.
wear appropriate safety gear to avoid an accident
Keywords /Terms Description
Sector Sector is a conglomeration of different business operations having similar
business and interests. It may also be defined as a distinct subset of the
economy whose components share similar characteristics and interests.
Sub-sector Sub-sector is derived from a further breakdown based on the
characteristics and interests of its components.
Occupation Occupation is a set of job roles, which perform similar/ related set of
functions in an industry.
Function Function is an activity necessary for achieving the key purpose of the
sector, occupation, or an area of work, which can be carried out by a
person or a group of persons. Functions are identified through functional
analysis and form the basis of OS.
Sub-function Sub-functions are sub-activities essential to fulfil the achieving the
objectives of the function.
Job role Job role defines a unique set of functions that together form a unique
employment opportunity in an organisation.
Occupational Standards
(OS)
OS specify the standards of performance an individual must achieve when
carrying out a function in the workplace, together with the knowledge and
understanding they need to meet that standard consistently. Occupational
Standards are applicable both in the Indian and global contexts.
Performance Criteria Performance criteria are statements that together specify the standard of
performance required when carrying out a task.
National Occupational
Standards (OS)
NOS are occupational standards which apply uniquely in the Indian
context.
Qualifications Pack (QP) QP comprises the set of OS, together with the educational, training and
other criteria required to perform a job role. A QP is assigned a unique
qualifications pack code.
Unit Code Unit code is a unique identifier for an Occupational Standard, which is
denoted by an ‘N’
Unit Title Unit title gives a clear overall statement about what the incumbent should
be able to do
Description Description gives a short summary of the unit content. This would be
helpful to anyone searching on a database to verify that this is the
appropriate OS they are looking for.
Scope Scope is a set of statements specifying the range of variables that an
individual may have to deal with in carrying out the function which have a
critical impact on quality of performance required.
Knowledge and
Understanding
Knowledge and understanding are statements which together specify the
technical, generic, professional and organisational specific knowledge that
an individual needs in order to perform to the required standard.
Organisational Context Organisational context includes the way the organisation is structured and
how it operates, including the extent of operative knowledge managers
have of their relevant areas of responsibility.
Technical Knowledge Technical knowledge is the specific knowledge needed to accomplish
specific designated responsibilities.
Core Skills/ Generic
Skills
Core skills or generic skills are a group of skills that are the key to learning
and working in today’s world. These skills are typically needed in any work
environment in today’s world. These skills are typically needed in any work
environment. In the context of the OS, these include communication
related skills that are applicable to most job roles.
Keywords /Terms Description
CAD Computer Aided Design
CAM Computer Aided Manufacturing
IPR Intellectual Property Rights
NOS National Occupational Standard(s)
NVQF National Vocational Qualifications Framework
NSQF National Qualifications Framework
NVEQF National Vocational Education Qualifications Framework
QP Qualifications Pack
CRITERIA FOR ASSESSMENT OF TRAINEES
Job Role Design Merchandiser
Qualification Pack G&J/Q2302
Sector Skill Council Gem & Jewellery
Guidelines for Assessment
- Criteria for assessment for each Qualification Pack will be created by the Sector
Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to
its importance in NOS. SSC will also lay down proportion of marks for Theory and
Skills Practical for each PC. - The assessment for the theory part will be based on knowledge bank of questions
created by the SSC. - Individual assessment agencies will create theory question papers for candidates
at every examination/training centre. (as per assessment criteria below) - Individual assessment agencies will create practical tests for skill evaluation for
candidates at every examination/training centre. (as per assessment criteria below) - To pass the Qualification Pack, every candidate should score a minimum of 50% in
theory and 70% in practical to successfully clear the assessment. - In case of successfully passing only certain number of NOS’s, the candidate is
eligible to take subsequent assessment on the balance NOS’s to pass the
Qualification Pack
