Simple Makeup for Older Ladies

Follert says that instead of using traditional bronzing formulas, she often prefers to “use a warmer foundation
shade as a bronzer to create a natural bronzer effect.” Pro tip: Try reaching for a hydrating, illuminating formula
that’s about two shades darker than your skin tone for the best results.
Best Bronzing Foundation for Mature Skin: WANDER BEAUTY Nude Illusion Liquid Foundation is a lightweight,
supremely blendable formula that offers buildable coverage and a natural, radiant finish. Plus, it features
hydrating hyaluronic acid for hydration and niacinamide to minimize the appearance of pores and fine lines.

  1. Define your eyes and lashes.
    With age, the skin around our eyelids can begin to droop and you may see loss of density in your lashes. To bring
    back life to your eye area, Follert says to define the whole eye using eyeliner. Skip thick, dramatic lines and try
    tightlining your eyes along the upper and lower lash lines with a dark gel pencil. This barely-there technique is
    enough to make a noticeable difference without overwhelming the eye area. For an extra touch, Follert suggests
    adding natural-looking false lashes to really make your eyes pop.
    Best Gel Eyeliner for Mature Eyes: ARACELI BEAUTY Ojos Perfectos Gel Pencil Eyeliner Dúo is a dynamic duo
    that’s perfect for everyday use and special occasions. Both gel pencils glide across the lid like butter, allowing
    you to avoid tugging on the delicate eye area. The matte chocolate shade is perfect for creating a minimal
    everyday makeup look, while the shimmer-packed cinnamon pencil is great for creating a dramatic, illuminating
  1. Always line your lips.
    Lip definition often softens with age, which means your lip products are more likely to bleed into the skin around
    your lips. Luckily, there’s an easy fix: Simply apply a hydrating lip liner before swiping on lip products to prevent
    feathering and bleeding.
    Best Lip Liner for Mature Skin: THRIVE CAUSEMETICS Lip Filler Long Wearing + Plumping Lip Liner. With an
    ultra-hydrating base of shea butter, meadowfoam seed oil, and jojoba oil, this liner conditions, defines, and
    plumps in one fell swoop. This vegan formula glides on beautifully and is even waterproof so you can eat, drink,
    or even swim without it smearing, feathering, or fading.
  2. Top it all off with beautiful brows.
    It’s only natural for body hair to begin to lighten and sometimes thin with age. If your brows are looking sparser
    than they used to, try using brow-defining products to instantly make them appear fuller and defined.
    Best Eyebrow Pencil for Mature Skin: REALHER Eye Am Strong Brow Pencil. If your brow hair is light and
    sparse, you’ll want to use a super precise eyebrow product to fill them in. This microfine brow pencil creates light,
    thin flicks that mimic the look of natural brow hairs. Bonus: Having this much control makes defining arches and
    filling in sparse spots a breeze.

  1. There are thousands of beauty tricks that make a difference in your looks — especially if you’re a
    woman age 50-plus. But who has time for all that? Let me show you a shortcut to the best of the best. As a
    beauty editor, I’ve watched top pros use these tips on magazine shoots with grownup celebs and everyday
    women for decades. They’re timeless and do work. Here are 10 from my greatest hits list.
  2. Test makeup in the right places
    Swipe lipstick on your thumb and foundation, concealer and shadow in the web between thumb and forefinger.
    No more wiping, cleaning the store tester and applying to your face or the back of your hand, please. Not only is
    it unhygienic, it’s not realistic. Test on skin similar to the area where the product will be used. The soft, fleshy
    blue-red pad of your thumb is more like actual lip skin and gives a truer idea of lipstick shade and texture. The
    web of skin near your thumb is thinner, looser and crinkled — it will show how face makeup or eye shadow will
    look when applied, blended and worn.
  3. Apply skin care upward and outward
    It really does help counteract gravity, and it sidekicks saggy skin and deep expression lines. Blend on creams,
    serums and oils in gentle sweeping movements, working from the center of your face outward. In the short term,
    it gets the circulation going, helps products melt into skin and feels soothing — in the long term, it minimizes the
    downward pull. Makeup artists, day spa aestheticians, facialists and the teeny print instructions sheet that comes
    with luxury face creams wouldn’t have it any other way! Start at the base of your neck and work upwards to the
    jawline. Then sweep outward along the jawline, from chin to ears, beneath nose to cheekbones to temples, in a
    big C. Blend eye cream from inner eye near the nose, in a hammock following the under eye. You’re subtly lifting
    the face as you massage up and out.
  4. Apply brow makeup before eye makeup, not after
    Unless you have a tattoo or microblading your eyebrows, or have genetically gifted strong full brows — your own
    are not what they used to be. Filling and extending your brow shape before jumping to liner, shadow and
    mascara gives your eye area a brand-new bigger frame. This “window” will affect how much eye makeup you
    need or want — and maybe it’s not as much as you thought. Dark hair? Go one or two shades lighter in brow
    makeup. Light hair? Go one or two shades darker in brow filler.
  5. Start and stop brow makeup where it should
    Improving or inventing mature brows is a biggie, but we often pay too much attention to fullness and shape, not
    length. This is why even “corrected” brows fall short. Line up any pencil vertically from the outside corner of your
    nose to align with your inner eye corner. This is where your brow should begin. Fill in your brow with small,
    hairlike, upward pencil strokes, then angle the pencil from the nose to the outer corner of your eye. This is where
    your brow should end. Warning: Do not follow the downward curve of brow hairs that droop. Instead, cheat the
    line outward for a straighter look, and pluck hairs that drag your eye down. Comb brow hairs up, and fill from the
    bottom to top with pencil and/or powder.
  1. Our faces become more asymmetrical with age. Don’t fight it
    By age 50, unmatched features are the norm. One brow may be higher or differently shaped than the other; your
    top lip may have thinned to a nearly invisible line, while the bottom lip is still pouty. On your face, you may see
    that one side is more lined and wrinkled than the other (usually the side you don’t sleep on is higher, firmer, less
    lined). It’s all OK. These quirky little “off” things give your face personality and individuality. Don’t strive to mask
    differences with makeup.
  2. A makeup sponge is for adding moisture, not makeup
    Here’s a major secret: Unlike fingers, makeup sponges suck up a lot of face makeup. You end up using more
    makeup for each application and running out of that bottle or tube very quickly. The more expensive teardrop
    sponge is trendy, but those triangular ones have been around forever and do the job just as well. Use them to
    freshen a makeup overdose or retouch makeup during the day or evening. Simply run a makeup sponge under
    warm water, squeeze out the excess and dab (press, don’t swipe!) your face right over your makeup. It removes
    any excess color (too much foundation, blush or bronzer, for example) or makeup that has settled in crevices and
    lines. Carry one in a Ziploc bag in your handbag, and clean it often.
  3. Create a new eyelid crease
    Aging eyes are beautiful, but when deep, hooded or saggy, they rob your lids of space. This puts the emphasis
    on the droopy overhang and diminishes eye size and shape. When applying makeup forget the old rules about
    using a light shadow on the lid and a deeper color to contour. Instead, go darker on the lids with a medium shade
    (anything from gray to light brown), and blend it from the lash line straight up and over your real crease to extend
    above it. Keep the edge of the arc soft. This new fake crease is an illusion that expands lash to create space,
    pushes back the overhang and makes eyes look bigger and stronger in shape — even before you get to liner!
  4. Work your eye liner strategically
    Stop applying liner on autopilot. Vary placement and line thickness according to a specific goal — and this may
    differ daily. You can, for example: rim upper and lower lids to really emphasize eye shape and draw attention
    away from underage bags or lines; line the upper lid at the lash roots and beneath them in the waterline to bring
    deepest eyes out; widen the top lid liner slightly at the outer end to lift the eyes; use a gray or brown liner instead
    of dark, inky black or chocolate for a softer look; line the lower waterline with a beige eye pencil to cancel out
    redness. The options are endless.
  5. The center of your face is where you need the most makeup coverage
    Stop obsessing about those cheeky brown spots — no one else is even noticing them. Start at your nose (bridge
    to beneath nostrils) and its surrounding area, since this is where redness, dark circles, broken capillaries,
    enlarged pores require coverage. Apply foundation or your beauty balm/color-correcting (BB/CC) cream in the
    center, and blend outward from there toward the hairline, jaw and ears, shearing the texture as you go. Then for
    round two, go over the area again, using a foundation brush in a back-and-forth motion every which way, like
    painting a wall. This forces the makeup and skin to melt together seamlessly instead of lying on top. Aim for
    subtle coverage with skin visible beneath.
  6. Manipulate your same old lipstick’s texture and shade
    You already know lining and filling in lips with a lip-toned pencil will prevent ring around the mouth and hold the
    color, but you don’t know this: You can turn any lipstick into a more matte or muted one by blotting with a tissue
    and satin or matte powder — select from pressed to loose, even blush, a peachy, rosy, tawny eyeshadow or
    bronzer — any kind works. This tip softens the look of too bold bright or deep berry shades, too. Want more
    shimmer or shine that won’t get sloppy and slimy? Apply your usual lipstick and dab it with a glittery, shimmery
    powder as above