Free Brand Manager Details Course (6Months)
Brand Manager: CLICK HERE
Brief Job Description
A Product Manager is responsible for implementation of promotional and branding framework of a product and coordination with the sales function to ensure effective implementation of the branding strategies.
Personal Attributes
The individual should have good understanding of the product development processes and attributes of the product. An individual should have thorough knowledge of automotive industry. An individual should have good marketing, research and analytical skills. An individual should have ability to effectively assess value streams, decision drivers, critical paths to market, competitor assessment and strategic product positioning. An individual should be able to plan and organize tasks and team members. An individual should have excellent communication skills. This job requires an individual to be technically competent, pe rsuasive and strongly focused on goals.
Plan and organise work to meet expected outcomes:
Elements and Performance Criteria
Work requirements including various activities within the given time and set quality standards
To be competent, the user/individual on the job must be able to:
PC1. keep immediate work area clean and tidy
PC2. treat confidential information as per the organisations guidelines
PC3. work in line with organisations policies and procedures
PC4. work within the limits of job role
PC5. obtain guidance from appropriate people, where necessary
PC6. ensure work meets the agreed requirements
Appropriate use of resources
To be competent, the user/individual on the job must be able to:
PC7. establish and agree on work requirements with appropriate people
PC8. manage time, materials and cost effectively
PC9. use resources in a responsible manner
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. the organisations policies, procedures and priorities for area of work, role and responsibilities in carrying out that work
KU2. the limits of responsibilities and when to involve others
KU3. specific work requirements and who these must be agreed with
KU4. the importance of having a tidy work area and how to do this
KU5. how to prioritize workload according to urgency and importance and the benefits of this
KU6. the organisations policies and procedures for dealing with confidential information and the importance of complying with these
KU7. the purpose of keeping others updated with the progress of work
KU8. who to obtain guidance from and the typical circumstances when this may be required
KU9. the purpose and value of being flexible and adapting work plans
KU10. how to complete tasks accurately by following standard procedures
KU11. technical resources needed for work and how to obtain and use these
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. write in at least one language
GS2. read instructions, guidelines/procedures
GS3. ask for clarification and advice from appropriate persons
GS4. communicate orally with colleagues
GS5. make a decision on a suitable course of action appropriate for accurately completing the task within resources
GS6. agree objectives and work requirements
GS7. plan and organise work to achieve targets and deadlines
GS8. deliver consistent and reliable service to customers
GS9. check own work and ensure it meets customer requirements
GS10. anomalies to the concerned persons
GS11. analyse problems and identify work-arounds taking help from
GS12. apply own judgement to identify solutions in different situations
Work effectively in a team:
Elements and Performance Criteria
Effective communication
To be competent, the user/individual on the job must be able to:
PC1. maintain clear communication with colleagues
PC2. work with colleagues
PC3. pass on information to colleagues in line with organisational requirements
PC4.. work in ways that show respect for colleagues
PC5. carry out commitments made to colleagues
PC6. let colleagues know in good time if cannot carry out commitments, explaining the reasons
PC7. identify problems in working with colleagues and take the initiative to solve these problems
PC8. follow the organisations policies and procedures for working with colleagues
PC9. ability to share resources with other members as per priority of tasks
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. the organisations policies and procedures for working withcolleagues, role and responsibilities in relation to this
KU2. the importance of effective communication and establishing goodworking relationships with colleagues
KU3. different methods of communication and the circumstances inwhich it is appropriate to use these
KU4. benefits of developing productive working relationships withcolleagues
KU5. the importance of creating an environment of trust and mutualrespect
KU6. whether not meeting commitments, will have implications onindividuals and the organisation
KU7. different types of information that colleagues might need and theimportance of providing this information when it is required
KU8. the importance of problems, from colleagues perspective andhow to provide support, where necessary, to resolve these
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. complete well written work with attention to detail
GS2. read instructions, guidelines/procedures
GS3. listen effectively and orally communicate information
GS4. make decisions on a suitable course of action or response
GS5. plan and organise work to achieve targets and deadlines
GS6. check that the work meets customer requirements
GS7. deliver consistent and reliable service to customers
GS8. apply problem solving approaches in different situations
GS9. apply balanced judgements to different situations
GS10. apply good attention to detail
GS11. check that the work is complete and free from errors
GS12. get work checked by peers
GS13. work effectively in a team environment
Maintain a healthy,safe and secure working environment:
Elements and Performance Criteria
Resources needed to maintain a safe, secure working environment
To be competent, the user/individual on the job must be able to:
PC1. comply with organisations current health,safety and security policies and procedures
PC2. report any identified breaches in health,safety, and security policies and procedures to the designated person
PC3.. Coordinate with other resources at the workplace to achieve the healthy, safe and secure environment for all incorporating all government norms esp. for emergency situations like fires,earthquakes etc.
PC4. identify and correct any hazards like illness, accidents, fires or any other natural calamity safely and within the limits of individuals authority
PC5. report any hazards outside the individuals authority to the relevant person in line with organisational procedures and warn other people who may be affected
PC6. follow organisations emergency procedures for accidents, fires or any other natural calamity
PC7. identify and recommend opportunities for improving health,safety, and security to the designated person
PC8. complete all health and safety records are updates and procedures well defined
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. legislative requirements and organisations procedures for health, safety and security and individuals role and responsibilities in relation to this
KU2. what is meant by a hazard, including the different types of health and safety hazards that can be found in the workplace
KU3. how and when to report hazards
KU4. the limits of responsibility for dealing with hazards
KU5. the organisations emergency procedures for different emergency situations and the importance of following these
KU6. the importance of maintaining high standards of health, safety and security
KU7. implications that any non-compliance with health, safety and security may have on individuals and the organisation
KU8. different types of breaches in health, safety and security and how and when to report these
KU9. evacuation procedures for workers and visitors
KU10. how to summon medical assistance and the emergency services,where necessary
KU11. how to use the health, safety and accident reporting procedures and the importance of these
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. complete accurate, well written work with attention to detail
GS2. read instructions, guidelines/procedures/rules
GS3. listen and orally communicate information
GS4. make decisions on a suitable course of action or response
GS5. plan and organise work to achieve targets and deadlines
GS6. build and maintain positive and effective relationships withcolleagues and customers
GS7. apply problem solving approaches in different situations
GS8. analyse data and activities
GS9. apply balanced judgements to different situations
GS10. apply good attention to detail
GS11. check that the work is complete and free from errors
GS12. get work checked by peers
GS13. work effectively in a team environment
Supervise and evaluate performance:
Elements and Performance Criteria
Supervise & evaluate performance of all subordinates and reporting executives
To be competent, the user/individual on the job must be able to:
PC1.. set goals and targets as per organisational directives for all reporting executives
PC2.. create quantified measures and metrics to analyse the performance deliveredby subordinates
PC3.. set tangible and achievable incentives for subordinates as per the goals andtargets assigned
PC4.. ensure and implement strict adherence of all activities performed bysubordinates to organisational guidelines
PC5.. monitor and supervise all the activities performed by subordinates and ensureoptimisation to achieve the set goals
PC6. evaluate performance of subordinates and reporting executives on thedesigned measures and metrics as per the guidelines of the Ogranization
PC7.. assist and support reporting executives whenever necessary or applicable
PC8.. document all performance indicators and metrics of subordinates in theprescribed format of organisation
PC9.. perform all appraisal related process flow for subordinates, as per respectiveperformance documents
PC10. handover all the documents and appropriate support measures to humanresources department for official records
PC11. ensure and implement proper process flow for feedbacks and queries receivedfrom subordinates
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. standard operating procedures of the organisation for appraisals, incentives, promotions and performance evaluation
KU2. operating procedures for query and problem reporting and their redressal in the organisation
KU3. framework and guidelines prescribed by the organisation for query and problem redressal
KU4. framework and guidelines prescribed by the organisation for performance evaluations and
based appraisals out of it
KU5. documentation requirements for each procedure carried out as part of roles and responsibilities
KU6. institutional and professional code of ethics and standards of practice
KU7. safety and health policies and regulations for the workplace
KU8. documentation requirements for appraisals and other performance evaluations of various subordinate positions
KU9. process flow for performance evaluation, documentation and appraisals related with them
KU10. subordinate and reporting executives problems and queries and documenting it in the organisations prescribed format
KU11. redressal documentations mechanisms available in the organization and actingaccordingly in a timely manner
KU12. software or Format such as MS Word, Excel, PowerPoint and Management Information System (MIS) as prescribed by the organization
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. communicate information and ideas in writing so that the subordinates andpeers can understand
GS2. create documents required on the job (including requirement sheets, querysheets, response or feedback sheets etc.)
GS3. write at least one local language
GS4. read reviews from subordinates in terms of their requirements, queries andfeedbacks
GS5. read appraisal documents related with any of subordinating position
GS6. read policies and regulations pertinent to the job
GS7. interact with all subordinates to understanding their requirements, queries and feedbacks on various aspects within the organisation
GS8. interact with organisations internal stakeholders to ensure efficient performance evaluation of the subordinates leading to higher levels of satisfaction and motivation
GS9. analyse information and evaluate results amongst the various available options or metrics on the performance indicators to choose best way to motivate subordinates through: rewards and recognition schemes promotion transfer to other work stream nominate for an executive training any other monetary or non-monetary benefits
GS10. plan work on a daily basisto ensure higher levels of motivated within the teamsupervising wherever required and giving freedom and independence to thesubordinates to ensure high quality work output with minimum superiorguidance leading to holistic development of the subordinate
GS11. ensure all activities performed by subordinates and reporting executives is in sync with broader organisational goals to ensure higher customer satisfaction
GS12. analyse all the queries or problems posted by subordinates and find an appropriate solution acceptable to the subordinates
GS13. deliver and act as per the organisation provided/guided resolutions
GS14. evaluate and identify all key requirements of the subordinates and try to solvevarious issues to ensure higher motivational levels
GS15. assess additional cost burden as a result of various incentives schemes and other rewards & recognition schemes for the subordinates and take an optimum decision to ensure the overall profitability of the organisation
GS16. assess additional cost burden as a result of various incentives schemes and other rewards & recognition schemes for the subordinates and take an optimum decision to ensure the overall profitability of the organisation
Generate insights for marketing plan:
Elements and Performance Criteria
Coordinate the market surveys
To be competent, the user/individual on the job must be able to:
PC1. . assist both sales function and other external agencies in conducting market research and surveys to gather information about specified OEM markets, trends, competitors, their products, benchmark competitiveness and new technological advances
PC2. . assist new product innovation (for new launches) & product development (for model/ variant refreshes) team in analysing the research conducted to gather proper information about the customers needs and requirements
PC3. . define and communicate the overall product strategy and roadmap and analysis of product success to build an effective brand
PC4. . expand and run all the necessary mechanisms leading to the growth in the overall OEM business including all the techniques in improving an existing product ort launching new products, and other major market programs and activations
PC5. . deliver required documentation, including prioritized features and justification, ensuring that products lead the market in innovation and performance
Generate insights for developing marketing plan
To be competent, the user/individual on the job must be able to:
PC6. . contribute to on-going product innovations and identify product expansion opportunities in the future
PC7.. develop the core positioning, key benefits, and communicating the USP of the product
PC8. . estimate and propose pricing strategies for OEM products to meet sales revenue and profitability goals
PC9. . develop and present business cases and product requirement documents to introduce new products and improve existing products
PC10. . develop annual sales and marketing plans for specified OEM product line in conjunction with the respective business unit leaders
PC11. . launch a new product within the allocated marketing / product launch budget
PC12. . monitor the spend of the marketing budget allocated against region/ zone
PC13. . work with the marketing, communications and sales teams to help team members understand the product positioning, benefits, target customers, and gotomarket strategy
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. standard operating procedures of the organisation/ channel partner about product marketing strategies and practices
KU2. standard operating procedures of the organisation/ channel partner about market research and surveys
KU3. documentation requirements for each procedure carried out as part of roles and responsibilities
KU4. organisational and professional code of ethics and standards of practice
KU5. safety and health policies and regulations for the workplace
KU6. technical specifications and performance benchmarks of OEM products
KU7. how to coordinate market research and surveys to gather information about specified OEM markets, trends, competitors, and their products
KU8. future and current OEM product, sales, and end customer plans and dynamics
KU9. how to analyse the market research conducted to gather proper information about the customers needs and requirements
KU10. how to develop annual sales budget and marketing plans for specified OEM product line
KU11. how to develop product positioning and pricing strategies
KU12. how to develop comprehensive status reports related with financial projections
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. create documentation required on the job (reports of data collected, details aspects of the insights from the various surveys and brand perception as highlighted in the public forums, newspapers, magazines etc.)
GS2. prepare cost estimates of conducting market research
GS3. write in at least one language
GS4. read brochures and technical specifications of the OEM vehicle
GS5. read & understand technical terminologies used in the automotive industry, financial reports, and basic legal documents related to contracts
GS6. maintain updated knowledge on the evolving trends, cutting-edge developments in the automotive industry
GS7. read policies and regulations pertinent to the job as specified in the OEM manual
GS8. interact with the sales function across OEM and channel partners to elicit information on level of implementation of marketing plan
GS9. interact with marketing function to understand the improvement areas in the plan
GS10. analyse the data collected from various surveys and how to make best use of the data to develop marketing and brand communication plans basis it
GS11. plan work assigned on a daily basis
GS12. interact regularly with the sales function to have proper knowledge about the of implementation of marketing plan & take corrective actions if required
GS13. ensure that the marketing research is done properly and is error free
GS14. handle unfavourable comparisons of the product with competitors products
GS15. ensure that the results of the marketing research is hurdle free
GS16. analyse unique points of conducting market research and implementing the marketing plan
GS17. evaluate the information gathered from the sales function about the extent of inculcation of marketing plans
Implement the marketing and promotion plan:
Elements and Performance Criteria
Implementing the marketing and promotion plan
To be competent, the user/individual on the job must be able to:
PC1. . assist both sales function & other external agencies in conducting market research and surveys to gather information about specified OEM markets, trends, competitors, their products, benchmark competitiveness and new technological advances
PC2. . work in close collaboration with specified accounts to understand future and current product, sales, and end customer plans and dynamics
PC3. . schedule projects and work closely and collaboratively with R&D, engineering, operations and other departments on the implementation of product requirements and report on progress
PC4. . develop annual sales and marketing plans for specified OEM product line in conjunction with the respective business unit leaders
PC5. . develop and present business cases and product requirement documents to introduce new products and improve existing products.
PC6. . define new product concepts and business cases based on customer needs to the sales function
PC7. . work with OEM test and validation teams to identify problems and define enhancements and additional market requirements and determine performance and reliability of new products
PC8. . manage and develop product launch, promotional, sales and support materials for OEM partners to maximize ROI
PC9. . expand and run all the necessary mechanisms to compel the business growth including all the techniques in developing a product, major market programs, and pricing strategies
PC10. . organize a comprehensive status report all-encompassing financial projections
PC11. . strengthen and maintain the relationship with OEM partners & vendors for the advancement of different products
PC12. . control and ease out all concerns with regards to the production, customer care, and service to put OEM products above all other competitors in the market
Knowledge and Understanding (KU)
The individual on the job needs to know and understand:
KU1. standard operating procedures of the organisation/ channel partners about product marketing strategies and practices
KU2. standard operating procedures of the organisation/ channel partners about market research and surveys
KU3. documentation requirements for each procedure carried out as part of roles and responsibilities
KU4. organisational and professional code of ethics and standards of practice
KU5. safety and health policies and regulations for the workplace
KU6. technical specifications and performance benchmarks of OEM products
KU7. how to coordinate market research and surveys to gather information & insights about the OEM markets, trends, competitors, and their products
KU8. future and current OEM product, sales, and end customer plans and dynamics
KU9. how to analyse the market research conducted to gather proper information about the customers needs and requirements
KU10. how to develop business cases and product requirement documents
KU11. how to organise product launch, promotional, sales and support materials for OEM partners
KU12. how to develop comprehensive status reports related with financial projections
Generic Skills (GS)
User/individual on the job needs to know how to:
GS1. create documentation required for the job (reports of data collected, details aspects of the insights from the various surveys and brand perception as highlighted in the public forums, newspapers, magazines etc.)
GS2. prepare cost estimates of conducting market research
GS3. write contact documents to be signed with external agencies for various surveys conducted
GS4. write in at least one language
GS5. read brochures and technical specifications of the OEM vehicle
GS6. read & understand technical terminologies used in the automotive industry, financial reports, and basic legal documents related to contracts
GS7. maintain updated knowledge on the evolving trends, cutting-edge developments in the automotive industry
GS8. read policies and regulations pertinent to the job as specified in the OEM manual
GS9. interact with the sales function across OEM and channel partners to elicit information on level of implementation of marketing plan
GS10. interact with marketing function to understand the improvement areas in the plan
GS11. analyse the data collected from various surveys and how to make best use of the data to develop marketing and brand communication plans basis it
GS12. plan work assigned on a daily basis
GS13. interact regularly with the sales function to have proper knowledge about the implementation of marketing plan and take corrective actions if required
GS14. ensure that the marketing research is done properly and is error free
GS15. handle unfavourable comparisons of the product with competitors products
GS16. ensure that the results of the marketing research is hurdle free
GS17. analyse unique points of conducting market research and implementing the marketing plan
GS18. evaluate the information gathered from the sales function about the extent of inculcation of marketing plans
Assessment Guidelines
- Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Element/ Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each Element/ PC.
- The assessment for the theory part will be based on knowledge bank of questions created by the SSC.
- Assessment will be conducted for all compulsory NOS, and where applicable, on the selected elective/option NOS/set of NOS.
- Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below).
- Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/ training center based on these criteria.
- To pass the Qualification Pack assessment, every trainee should score the Recommended Pass % aggregate for the QP.
- In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.
